FedEx Office, a provider of printing, packing and shipping services, and a subsidiary of FedEx Corp., and Vericast, a marketing solutions company, together with its line of Harland Clarke (PPAI 651507, D1) promotional solutions, have collaborated to provide a selection of custom-branded merchandise.
The announcement is FedEx Offices’ latest move to serve the needs of small and medium-sized businesses, large commercial customers and consumers, and complements other marketing services including online design and print, and commercial and grand format signage.
According to a recent FedEx Office study conducted by C-Space, small-business owners use personalized products to support a number of business needs: engaging with customers and employees, promoting their brand at trade shows and for special occasions. The study found that while masks and hand sanitizer are in demand now, these items are not expected to be a top need post-COVID, and further revealed the promotional products preferred most by small-business owners include notepads (59 percent), Post-it Notes (59 percent), t-shirts (55 percent) and bags, such as tote bags and clear bags (54 percent).
“Through our business insights, we know our small- to mid-size business customers are looking for solutions that will keep their brand top of mind as they reopen and work to reengage with their customers and drive revenue,” says Kim Dixon, EVP and COO, FedEx Office. “This branded offering is the latest example that demonstrates the FedEx Office commitment to provide our customers trusted services and solutions to grow their businesses.”
The FedEx Office online branded promotional products marketplace is powered by Harland Clarke’s promotional products offering, one of Vericast’s solutions designed to help businesses engage with their customers.
“Promotional products are powerful marketing tools that can boost awareness, influence sales and lead to measurable business results,” says Scott Hansen, EVP, marketing, Vericast. “We are thrilled to be collaborating with FedEx Office to bring this platform to life and support businesses in elevating their market presence. This effort comes at a time when organizations are seeking new ways to remain visible and extend their reach as they continue to recover in an uncertain environment.”
FedEx Office has more than 2,100 print and ship locations include traditional retail stores and locations inside Walmart, as well as FedEx OnCampus at hotels, convention centers, hospitals, corporate facilities and universities.
