Trade-sector promotional items reinforce messaging from every angle
The industries that make up the nation’s trades sector are some of the most important jobs in today’s workforce. Working in manufacturing, construction, plumbing and more, trade workers are responsible for many of the comforts of modern living.
A tradesman (or woman) often faces long hours, hard labor and hazardous conditions, so promotional programs often revolve around messages of safety, engagement or recognition for a job well done. Of course, it’s not just the reason behind a promotion that leaves a lasting impression. What the gift can do for the recipient is equally memorable. Nicole Ribaudo, marketing coordinator for Parsippany, New Jersey, supplier Media Tree, Inc. (UPIC: tni), says many end users gravitate toward digital rewards for safety and recognition gifts.
“It’s critical for a construction company to maintain proper safety standards, so our rewards have been used for on-the-spot incentives when employees uphold these principles,” says Ribaudo. “Our rewards are small and lightweight, and easy for managers to keep at their desk so they can quickly gift the star employee when needed.”
BP®, a leader in the petroleum industry, was looking to raise safety awareness among its drivers, calling on them to implement and maintain safe driving practices as a way of demonstrating BP’s standard of excellence.
“BP decided to reward all employees who met these goals with Movie Ticket Reward Cards, good for two free tickets to any movie of their choice,” says Ribaudo. “Each card was branded with the company’s logo and sported additional safety messaging on the front of the card. The giveaway simplified rewarding without additional packaging costs, and it paired well with all the drivers.”
Case Study
Anchoring Awareness
A shipyard in a major city harbor sends shipyard advocates to speak at local schools to promote shipbuilding. These advocates needed a fun way to engage the kids with their craft. They decided on goodie bags to provide entertainment and reinforce their brand in the children’s minds.
Hit Promotional Products (UPIC: HITP0001) provided 2,230 branded pencil sharpeners to be included. The kids loved them and used them in their classroom. And the ship yard has since been repeating the order each year for a new class of incoming students to spark their interest in shipbuilding.
Source: Hit Promotional Products
