Audience Engagement
Working with entertainment clients means that Axis Promotions is constantly coming up with creative and fun promotion ideas. But they don’t limit the playfulness to the promoting television shows. Here are some ways that Axis has creatively used toys and games to help clients in their promotional campaigns.
Zombie Dartboard
To promote the season premiere of the hit show, “The Walking Dead,” Axis Promotions (UPIC: axispromo) created customized zombie dartboard gifts for ad space buyers—people who get a lot of gifts and have seen everything before. “We wanted to produce something from scratch that they had never seen before using amazing full-color graphics and thought it would be great to do a whole ‘killing zombie’ theme for a game that they could play in their home or office,” says Lauren Laschewer of Axis. With a short time frame, Laschewer turned to Jeff Plitt of Details/K-Poster (UPIC: KPOS0001), who was able to help source and produce a professional-grade dartboard from scratch. The result? “Everyone loved it and we got several repeat orders from the client,” says Laschewer.
Bean Bag Toss
For a senior living organization, Axis has set up a program where organization directors can access a web store and buy specific items for their communities. Especially popular was the cornhole bean-bag toss game from Promotoss. Since senior living homes continually have in-house events and open houses, current and future residents get to be active and have fun when using this product.
Desktop Toy
When a client wanted some cool premiums to roll out their new Making Advertising Welcome campaign, Axis used the MoMA perpetual calendar from IMC, a desktop toy. By adding custom belly bands produced by an outside vendor and wrapped by IMC, the final product had a nice—and welcoming—retail look
Source: Axis Promotions
