Geiger (PPAI 105182, Platinum) – the No. 5 distributor in the PPAI 100 – has announced that David Geiger will become president of the company, effective January 1, 2025.

  • In the Lewiston, Maine-based company’s nearly 150-year history, he will be the sixth president and the fifth from the Geiger family to lead the organization.


“David brings a deep understanding of Geiger’s values and a progressive approach to our global operations,” says Jo-an Lantz, MAS, who will remain CEO of Geiger. “I’m proud to be his partner in this important next step for Geiger. His leadership will help steer our team, and brand, into the next chapter while staying true to our values and culture.”

David brings a deep understanding of Geiger’s values and a progressive approach to our global operations.”

Jo-an Lantz, MAS

CEO, Geiger

David’s Background

A 2024 PPAI Rising Star, David currently serves as vice president and general counsel, in which he’s responsible for overseeing all legal matters for the global organization, including mergers and acquisitions, contract negotiations, regulatory compliance, licensing and risk management.

  • In addition, he oversees all of Geiger’s efforts on sustainability and social responsibility.
  • To date, Geiger has been awarded an EcoVadis Gold in the United States, Platinum in the United Kingdom and Bronze in Germany.


“Geiger’s foundation is built on a legacy of family values and a commitment to our associates, independent sales representatives, clients and the communities we serve,” David says. “I’m honored to continue working alongside Jo-an Lantz, whose leadership has guided us into exciting new markets and record sales. I look forward to building on our vision as a family-owned, global brand.”

Beyond his corporate responsibilities, David serves as an integral part of Geiger’s executive team and board of directors. Actively engaged in community and industry endeavors, he contributes his expertise as a member of PPAI’s Product Responsibility Action Group, the Maine Institute of Family-Owned Business Executive Next Gen Peer Advisory Group and as a board member for St. Mary’s Health System and Vagabond Spirits Company.

“What a remarkable milestone this is for our family business,” says fourth-generation family member Gene Geiger, who serves as Geiger’s board chair. “Working with Jo-an and a superb management team, David is prepared to lead the company through its next era. I couldn’t be prouder of David or more optimistic about our future.”