Goldstar (PPAI 114031, Platinum) – the No. 16 supplier in the PPAI 100 – has announced that Keith Lofton has joined the Tennessee-based firm as vice president of national accounts.

In his new role, Lofton will be leading Goldstar’s team of sales managers dedicated to supporting the company’s top accounts. His expertise will also play a crucial role in driving the company’s broader Environmental, Social, and Governance (ESG) efforts, Goldstar says.

“I’m incredibly excited to join Goldstar,” Lofton says. “This team and culture are a perfect fit for me personally and professionally. I can’t wait for this new challenge and look forward to doing it with this crew. I’ve been able to watch Goldstar from afar for years and see its growth, and there is a level of excitement from me I haven’t had in a very long time.”

Lofton will partner closely with Charles Duggan, MAS+, Goldstar’s vice president of sales in North America, to strategically expand the company’s national accounts program.

“Bringing Keith on is a game-changer for us,” Duggan says. “His industry knowledge and genuine passion for helping clients succeed are exactly what we believe in and will help take us to the next level as we continue to grow.”

Lofton’s Background

A 20-year veteran of the promotional products industry, Lofton has a penchant for developing sales strategies and finding unique opportunities to help brands grow.


“We’re so excited to welcome Keith to the Goldstar family,” says Kenny Ved, director of global sales at Goldstar. “His energy and expertise will bring some full-color fun and support to our national accounts as we continue to scale and grow. With this team, we’re setting the stage for some serious wins and solidifying our commitment to making every partner feel uniquely supported.”