Summer is just around the corner, and that means time at the shore for lots of people, whether it’s a lake, river or ocean. While resorts, state parks and boardwalk businesses have been putting their names and logos on promo products since forever, a day at the beach can be a great opportunity for almost any brand to build a lasting relationship with end users.
Keith Lofton, VP of sales for Pro Towels, says the beach is a great place to get your client’s brand out there in a fun and memorable way.
“When you’re on the beach, you’re not working, you’re out having a good time, enjoying your weekend,” he says, “so your brand can really speak in a very fun manner and to like-minded people.”
People tend to keep and use beach towels for 10 to 15 years, he adds – and they offer one of the largest imprint areas available in personal promo items – so plenty of people beyond the user can see that item for brand recognition.
“It can make an impact to a lot of people outside of the just that individual that’s using the towel,” says Lofton.
A good towel is literally the foundation of a day at the beach. This heavyweight 100% cotton terry velour Jewel Collection Beach Towel comes in 10 colors (purple shown) that can be imprinted with Ghost Ink, a water-activated method that takes on a lighter hue for an interactive experience.
Pro Towels / PPAI 112755, S8
Snacks are also a must for a day of sun and fun, and there are tons of sweet brandable options. Here are a few with an aquatic theme:
You don’t have to be a pirate to enjoy this Two-Way Treasure Chest filled with Gummy Bears and Swedish Fish (among other options).
Midnite Snax / PPAI 113793, S3
Get whimsical with the Clever Candy Round Acetate filled with Gummy Starfish, sure to be a hit with any sweets lover.
NC Custom / PPAI 111662, S7
For a nostalgic seaside favorite, this 16-oz. Tumbler filled with Salt Water Taffy can be imprinted with your client’s logo or name. When the non-melt candies are gone, the BPA-free double-wall acrylic tumbler can be reused again and again.
NC Custom / PPAI 111662, S7
Don’t forget the sunscreen! This Sun Bum Day Tripper Kit includes three travel-sized name-brand sun care essentials – SPF 30 sunscreen lotion, SPF 30 lip balm and Cool Down aloe lotion – in a handy zipper pouch ready for your client’s logo.
Hirsch / PPAI 221823, S10
These plastic Solid Color Classic Sunglasses offer UV400 protection. Available in eight colors (green shown), and one size fits most adults. This summertime staple makes a great seaside souvenir or promotional handout.
WOWLine / PPAI 112440, S4
Keep water – and sand – out of your stuff with the Urban Peak 3L Essentials Dry Bag, which comes in four colors (blue shown). “Dry bags are pretty darn cool, especially when you’re thinking of Fourth of July and the summer,” says Rhonda Campagna, president of Georgia-based distributor STG Marketing. “They keep the sand out, but they also keep everything from getting moist.”
Starline / PPAI 112719, S10
This large, lightweight, Easy Breezy Tote includes a front pocket for a smooth imprint area and for holding small items. Available in four bright colors (lime shown), it’s perfect for the beach, shopping or travel.
Southern Plus / PPAI 110918, S4
Kiddos will love the Beach Bucket Set of colorful play accessories designed to promote imagination. Perfect for a play date at the beach, pool or even the garden. Recommended for ages 18 months and up.
Illini/Altco / PPAI 111235, S8
The Scratch & Sketch At The Beach activity book invites children of all ages to trace the images on coated paper and reveal seaside scenes in glittering colors. Wooden stylus included. Not for children under 5.
The Book Company / PPAI 218850, S5
