HAPTICA live, an annual promotional products trade show in Bonn, Germany, was held earlier this month under the new motto “Advertising for REAL.”
- The event drew more than 1,100 visitors and featured 105 exhibitors.
- Haptic advertising refers to using the sense of touch to influence purchasing.
Launched in 2013, HAPTICA live is organized by the Cologne-based media company WA Media GmbH. The trade show features product presentations from manufacturers, brands and importers, a separate Newcomer Area for young companies and start-ups, a Best Practice Show, a lecture program featuring speakers of renowned companies and the exhibition area FACThibition.
“We devised the concept of HAPTICA live in such a way that it not only offers a platform for networking, constructive discussions, new contacts and good business, but also provides added benefit for the genre marketing of the promotional product,” says Till Barth, HAPTICA live project manager.
Till Barth
Project Manager, HAPTICA live
Recycled and upcycled products were a popular theme among exhibitors, including pens made of newspaper and bottle openers made from old trade show carpets.
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The event also featured a lecture program where experts discussed the following:
- The implementation of haptic advertising media in PR and personal marketing.
- The branding concept of Pepsi.
- How to incorporate promotional products and merchandising in marketing practices.
- The significance of corporate fashion for internal branding.
An integral part of the conference each year is the FACThibition, which featured this year’s theme of “Slow Fashion.”
“This year’s event demonstrated that our offer with its open visitor concept and the extensive supporting program is well-accepted and appreciated by the market,” Barth says.
