OmniSource Marketing Group President Janie Goldberg (seated on sofa, far left) has established a company culture that embraces collaboration and employee innovation.
Top Executive
Janie Goldberg, President
Type of Company
Distributor
Headquarters
Indianapolis, Indiana
Website
www.PromoInTheCloud.com
Year Founded
1989
Total Employees
43
Company Motto
“Promo Cloud—Rethink Branded Products™”
Perks
Collaboration Café serving local, organic coffee, free Pepsi and Frito-Lay munchies
Kid and dog-friendly environment
Lactation facilities for nursing moms
Monthly team breakfast
Annual company picnic
Account managers can work remotely
Healthcare benefits
Child care spending accounts
401(k) with match
Paid time off and flex time
WHAT EMPLOYEES SAY ABOUT OMNISOURCE MARKETING GROUP: “Our agency is owned by a woman who is 71 years old but is just hitting her stride,” says nominator and 17-year employee Kendal Summers. “Janie Goldberg is a forward-thinking, collaborative leader who is revolutionizing the way promotional products are curated and purchased. She has evolved our distributorship into a promotional marketing agency model and is helping our Fortune 500 clients protect their brands and streamline spend by uploading promotional merchandise to the cloud—making items that are on-brand, on-strategy and on-budget simple to find, easy to buy and quick to ship.
“Our culture and our leadership provide an infrastructure that talented people can leverage to succeed beyond our wildest expectations. It’s like a trampoline—if I bring the energy, the device is designed to help me soar!” he says.
The company also just opened a new facility which physically matches its culture. “We now not only act like a collaborative, creative agency—we look like one,” says Summers. Visitors to the company’s Indianapolis offices don’t encounter a receptionist desk upon entering; they walk into a collaborative space with a fridge stocked with PepsiCo products (the largest client) and a large community table—for collaborating with clients, suppliers and fellow associates.
HOW IT DIFFERENTIATES ITSELF AS AN EMPLOYER: Summers says Goldberg is the company’s primary differentiator. “She recruits top, talented people and then finds their high-impact role within our agency. She promotes from within, giving everyone an opportunity to grow their responsibilities and grow their income.”
Summers adds that as he networks with associates at other companies, he notices the lack of two very important things that make OmniSource a great company to work for: a culture of sustainability and a culture of integrity. He explains: “Janie Goldberg and our executive team run a viable, sustainable operation that thrives because having processes that sustain our business is in the best interest of all of our stakeholders. Our No. 1 source of talent is referrals by our supplier reps and multi-line reps who know we are a company with integrity. We pay fairly, we pay our people on time, we pay our suppliers on time, we pay our taxes on time. And we don’t look for ways to ‘short’ our salespeople on their successes.”
THE EXTRAS THAT COUNT
The agency doesn’t just talk about teamwork. Its new office, completed in January, is designed with an open concept to encourage collaboration, break down barriers and create cross-disciplinary work flow. Company videos pulse from giant screens throughout the space. Collaboration areas are nested beneath artwork by local artists. The signpost for the sales department is a tribute to the role of typography in branding—a floor-to-ceiling pillar of the word ENGAGE crafted from repurposed shells of giant, lighted outdoor signage letters. The words SUPPORT, DESIGN and INNOVATION are painted in giant letters down entire walls. The modern work space also features exposed ceilings punctuated by architectural “clouds” that pay homage to the company’s motto.
