The PPAI Expo 2017 Features World-Class Education And Speakers
Top row, from left: Brian Solis, Colette Carlson, David Avrin and Ryan Estis. Bottom row from left: Johnny Earle, Mark Graham and Norm Hullinger.
The PPAI Expo 2017 is set to deliver another high-level lineup of exciting speakers and an extensive professional development schedule in Las Vegas next month. Expo’s education programming at the industry’s largest and longest running trade show will motivate audiences, feed them new ideas, develop their professional skills and advance their careers.
Attendees will have more than 100 education sessions from which to choose starting on Sunday, January 8, and running throughout the week, within one of eight tracks including Incentives & Recognition, Corporate Responsibility, Industry Essentials, Marketing & Advertising, Decorate, Sales & Service, Strategies & Solutions and Technology. And attendees can earn credits toward MAS or CAS certifications. The SAGE conference also runs concurrently on Monday, January 9, offering 12 sessions for suppliers and distributors about SAGE technology.
Expo 2017 keynote and general session speakers are prepared to expand their audiences’ outlook on relationships, boost idea building and help them manage their creative impulses. Here’s a snapshot of what to expect.
It’s Not Who You Know, It’s Who Knows You!—How To Build Your Business By Building Your Brand
David Avrin, former CEO-group leader, business speaker and president of The Visibility Coach, joins Monday’s keynote luncheon with insights on recognizing and promoting a true competitive advantage while building a category-leading brand identity. Drawn from his book, It’s Not Who You Know, It’s Who Knows You!, Avrin’s eye-opening, energetic and entertaining business marketing presentation will leave his audience with a new perspective on what it takes to stand out and deliver a head full of new ideas and actionable strategies to become top-of-mind with top prospects.
Keynote Luncheon
Monday, January 9, 2017
11:45 am – 1:15 pm
Mandalay Bay Ballroom J, Level 2
Session Fees: $55 Members/$110 Nonmembers
The Power Keynotes
The PPAI Expo 2016’s popular Power Keynotes return in 2017 with three engaging speakers—Colette Carlson, Ryan Estis and Brian Solis—who will give audiences a sneak peek into their Power Keynote presentations. Audience members can then choose which Power Keynote to attend.
General Session – Power Keynote Preview
Monday, January 9, 2017
3 – 3:45 pm
Location: Mandalay Bay Ballroom J, Level 2
Colette Carlson: The founder of Speak Your Truth, Inc., human behavior expert Colette Carlson shares how to stay connected to what really matters while being surrounded by challenges, conflict and change in her Power Keynote, “Stress Less, Connect More.” Carlson’s session focuses on training her audience to stay cool, calm and collected, eliminate unrealistic expectations and overcome the stresses of everyday life.
Monday, January 9, 2017
4 – 5 pm
Mandalay Bay Ballroom H, Level 2
Ryan Estis: In his session “Rock Star Selling: Selling Value In The New Economy,” Ryan Estis, the former chief strategy officer for McCann Worldgroup advertising agency NAS, will examine the dramatic evolution of professional sales, and how the best sales organizations are leveraging their elevated capabilities to meet the expectations of sophisticated and demanding customers. His session provides a demonstration of how the best sales professionals are using their expertise to offer customers a compelling value proposition.
Monday, January 9, 2017
4 – 5 pm
Mandalay Bay Ballroom F, Level 2
Brian Solis: As principal analyst at Altimeter Group, Brian Solis studies disruptive technology’s effects on business and society. His Expo session, “From Brand Experience (BX) + Customer Experience (CX) + User Experience (UX) = X: How Digital Is Inspiring A New Era Of Experience Design,” explores the relationship between digital technology and the evolution of customer expectations, behaviors and preferences.
Monday, January 9, 2017
4 – 5 pm
Mandalay Bay Ballroom J, Level 2
The Recipe For Brand Loyalty
In the Tuesday, January 10, opening general session, Expo 2017 attendees will take a deep dive into brand loyalty with Johnny Cupcakes founder and CEO Johnny Earle. Earle founded what has become a multimillion-dollar t-shirt brand at age 19 out of the trunk of his car. He will open the show with the story of how his success stems from the power of details, experience and loyalty. His journey highlights the fundamental connection between the persona and the brand, and his session delivers comprehensive blueprints for getting a small business, passion or idea off the ground, while also expanding the way existing creators think.
Opening General Session
Tuesday, January 10, 2017
8:30 – 9:50 am
Level 2, Mandalay Bay Ballroom J
A Look Inside The Industry’s First Billion-Dollar Company
Mark Graham, founder of distributor RIGHTSLEEVE, CEO of commonsku and co-founder of industry group blog PromoKitchen, will sit down with alphabroder CEO Norm Hullinger during Tuesday’s keynote luncheon for a look at the ups and downs of running the industry’s largest company. Their conversation is expected to explore a wide range of themes, from the state of the apparel sector, industry consolidation, and how Alibaba and Amazon are changing how consumers buy wearables, to Hullinger’s rituals and routines for managing an organization that spans the globe with thousands of partners and employees. The discussion will get at what’s really at stake for the industry as seen through the eyes of one of its most influential companies.
Keynote Luncheon
Tuesday, January 10, 2017
11:45 am – 1:15 pm
Mandalay Bay Ballroom J, Level 2
Session Fees: $55.00 Members/$110 Nonmembers
To learn more about The PPAI Expo 2017 and to register, visit expo.ppai.org.
