PPAI’s Get In Touch! Industry Branding Campaign Launches At Advertising Week
Seth Godin presents PPAI’s live-streamed session during Advertising Week.
PPAI’s Get In Touch! industry branding initiative kicked off in September at Advertising Week in New York City. As part of the program’s launch, the Association joined author, blogger and master marketer Seth Godin for “Getting In Touch With The Work That Matters.” Introduced by PPAI President and CEO Paul Bellantone, CAE, the keynote explored business, management, marketing, storytelling, changing everything and doing the work that matters. Bellantone also joined Godin onstage for a Q&A session with the audience.
During his 50-minute live-streamed address at the B.B. King Blues Club & Grill, Godin used real-life examples, humorous slides and his personal stories to drive home his message that the ad industry is in a revolution, and what worked in the 1950s of simply pushing an ad message out again and again until people bought is now outdated. “People have been branded to death,” he told his audience. “No one cares about ads; they care about remarkable experiences. We are living in an economy based on choice—unlimited choice.” He urged listeners to deliver personalized messages to become the choice customers would miss if it were gone.
Originally introduced at The PPAI Expo 2016 as the Industry Branding Initiative (IBI), the Get In Touch! campaign targets advertising buyers with a five-year, multimillion-dollar branding initiative designed to increase awareness and improve the overall perception of the promotional products industry while communicating the importance of the promotional consultant, resulting in a larger share of advertising dollars for the promotional products industry.
Complementing the launch of the initiative, PPAI introduced the newly redesigned PromotionalProductsWork.org, a website targeted at advertising buyers that tells a two-part story about the power of promotional products and the importance of using a promotional consultant.
Industry members can get involved in the Get In Touch! campaign by providing case studies, a key component of the initiative. For more information or to provide a case study, contact PPAI Public Relations Manager Kim Todora at kimt@ppai.org.
