PPAI Board Approves New Strategic Plan At Fall Meeting
The PPAI Board of Directors held its fall meeting in October to kick off PPAI’s Leadership Development Week in Grapevine, Texas, with PPAI Chair Tom Goos, MAS, presiding. Among the reports and actions taken at the meeting were these:
- President and CEO Paul Bellantone, CAE, reviewed the Association’s new strategic plan and board members voted to approve it as presented. The plan includes a new mission statement which is less transactional and focuses on more relational connections to members. (See page 4 for more information on PPAI’s strategic plan.)
- PPAI Director of Marketing Keith Vincent and Vice President of Business Development Alan Peterson reviewed the Get In Touch! campaign. The focus for the next six months will be to reach out to the top five designated market areas, along with increased member engagement. Vincent also reviewed the status of PPAI’s collaboration with ITR Economics and its role to provide quarterly sales data, create reliable and actionable data, build forecasting capabilities and potentially to provide data for PPAI’s annual sales volume study.
- The board also heard an update on the redesign of the PPAI website set for a soft launch this month and a full launch in February.
- Director of Public Affairs Anne Stone provided a report on the Product Responsibility Summit held in September. Based on survey results, 99 percent of attendees said they would consider attending the conference in 2017. She also announced that the Legislative Education and Action Day would be held April 26-27, 2017, in Washington, D.C. with three L.E.A.D. Local 2017 events planned for Florida, Oregon and Washington.
- Director of Expositions Darel Cook updated the board about the PPAI Expo 2017, reporting that registration numbers are running ahead of 2016’s show. He also discussed plans for moving Expo East 2017 from its previous March time frame to June 14-16, 2017.
