UK-based distributor IPPAG Global Promotions has rebranded as Prominate to better distinguish the company from its parent organization, IPPAG Cooperative.
“We sought an identity that better reflected our unique global and local set up, which enables us to draw on regional skill sets and local perspectives,” says Emily Grice, chief client officer. “A much bolder, market leading identity was becoming imperative as we began to satisfy more and more global brands.”
Mike Oxley, CEO, adds, “I am very excited about this re-brand, which will give clients and the market a much more accurate perspective of our global and local offering.”
IPPAG Global Promotions was formed six years ago out of the IPPAG Cooperative, and today employs more than 1,750 people at more than 70 offices worldwide. Prominate is set to formally announce the re-brand at the European industry trade show, PSI, this month in Dusseldorf.
