iPROMOTEu (PPAI 218870, Platinum) – the No. 11 distributor in the PPAI 100 – has announced a series of leadership promotions and organizational enhancements, which went into effect on March 13.
As part of this evolution, all operations across iPROMOTEu and AIA Corporation, which was acquired by the former in September, will be unified under the iPROMOTEu brand and leadership team beginning April 1.
Here are the executive promotions:
- Joe Hoffmann has been promoted to COO
- Laura High has been promoted to senior vice president of marketing
- Steve Gardner has been promoted to senior vice president of business development
- Tammi Ouillette has been promoted to vice president of HR
These leaders, along with CFO Nancy Schmidt; Dave Saracino, senior vice president of affiliate sales and support; Dave Kneram, senior vice president of technology; and Rich Berg, senior vice president of sales operations and distributor exchange, will continue to report directly to CEO Lori Bauer, a member of the PPAI Board of Directors, as members of the iPROMOTEu executive leadership team.
Lori Bauer
CEO, iPROMOTEu
“I’m incredibly proud of the leadership team we’ve built and the meaningful impact they continue to make, both within iPROMOTEu and across the industry,” Bauer says. “Their expertise, vision and unwavering commitment to our mission make them the ideal team to guide us through our next chapter as a unified company.”
Even More Promotions
In addition to bolstering executive leadership, iPROMOTEu promoted several staff members to new leadership roles, including:
- Nicki Staats to vice president of vendor management
- Melissa Maroszek to manager of vendor management
- Laurie Crowder to director of operations
- Ryan Carney to senior manager of operations
- Dawn Miller to senior manager of virtual assistants and sales support
- Nicole Ridlon to senior manager of affiliate onboarding and training
- Eric Porter to director of technology product management
- Jeremy Judnic to senior IT infrastructure manager
- Larry Hackney to senior technology product manager
- Carrie Lewis to creative and brand director
- Stephanie Carey to senior digital marketing manager
- Ted Janssen to senior financial analyst FP&A
- Angela Johnson to senior HR manager
- Ed Edgecombe to office manager, Wayland
- Kerri Pankow to office manager, Appleton
As part of the Wayland, Massachusetts-based company’s structural enhancements, iPROMOTEu has created a dedicated operations department focused on process alignment and system harmonization. Several team members have also taken on broader responsibilities to further strengthen integration, technology, marketing strategy, affiliate success and cross-functional collaboration.
“Our goal has always been to empower independent distributors to grow their businesses with confidence and support,” Bauer says. “With a unified team and a bold future vision, iPROMOTEu is well-positioned to lead the promotional products industry forward.”
