More than 400 women from across the promotional products industry attended iPROMOTEu‘s (PPAI 218870, Platinum) A Woman’s View reception during The PPAI Expo 2025.


This year’s theme for the event, celebrating its 10th anniversary, was “Strong Women Never Go Out of Style,” commemorating a decade of recognizing, empowering and supporting women in the industry.

“As we embark on our 10th year, we wanted to acknowledge that women are timeless,” says Lori Bauer, CEO of iPROMOTEu. “The resilience, confidence and grace of women in the promotional products industry embody a power that inspires and uplifts our community. Our collective strength proves true style lies in authenticity and inner fortitude.”

The resilience, confidence and grace of women in the promotional products industry embody a power that inspires and uplifts our community.”

Lori Bauer

CEO, iPROMOTEu

Award Recipients

The event honored three recipients of its Visionary Awards.

  • The Affiliate Visionary Award was presented to Elena Hutslar, owner and chief brand consultant of Intention Advertising in San Francisco.
  • The AIA Visionary Award was presented to Sondra LeClaire, owner of Corporate Recognition in Arvada, Colorado.
  • The 2024 Vendor Visionary Award was presented to Jenny Straub of Arkansas-based Outdoor Cap, PPAI 100’s No. 30 supplier.


2025 Women’s Advisory Council

iPROMOTEu’s 2025 Women’s Advisory Council was also announced during the event. This group is responsible for coordinating upcoming educational and networking opportunities, including the 2025 A Woman’s View Webinar Series.

Those on the council include:


The 2025 Webinar Series kicks off on Wednesday, March 12, with women’s confidence advocate and speaker Tamara DeOrio leading a session on “Being Bold and Brave: Mastering Motivation and Controlling the Controllables.”

All women in the promotional products industry are invited to attend. Click here to register for the webinar and submit questions for Tamara.