Koozie Group (PPAI 114187, Platinum) has announced that an additional 520 of its products have achieved “KG Factor” status, the designation that comes with the supplier’s Keep It. Give It. program established in 2020 and aimed at carrying out a commitment to social impact and sustainability.

KG Factor status is determined by a third party, Hanover Research, which conducts impartial end user surveys.

  • With this announcement, nearly 2,000 products have now met the criteria for KG Factor, which amounts to 77% of Koozie Group’s total portfolio of offerings.
The KG Factor is one way we have evolved how we do business to benefit our people, customers, communities and the promotional products industry.”

Pierre Montaubin

CEO, Koozie Group

“The KG Factor is one way we have evolved how we do business to benefit our people, customers, communities and the promotional products industry,” says Pierre Montaubin, CEO of Koozie Group.

Give It Or Keep It … Just Don’t Toss It

The Keep It. Give It. program stems from the supplier’s leadership taking notice of employees’ increased enthusiasm for social responsibility. For Koozie Group, that starts with addressing one of the biggest concerns in the promo world: creating items that end up in landfills, negatively affecting the environment in perpetuity. KG Factor products have proven unlikely to meet such fates.

“Four out of five people would keep or give a KG Factor product because it was useful, functional, durable and attractive,” says Debbie Disparte, Koozie Group’s director of product innovation and sustainability. “Additionally, 85% of respondents said they would keep these items through their useful life.”

Four out of five people would keep or give a KG Factor product because it was useful, functional, durable and attractive.”

Debbie Disparte

Director of Product Innovation and Sustainability, Koozie Group

  • Hanover Research’s methodology has thus far solicited responses from 30,645 end users of all ages from all 50 states. Respondents answered questions regarding what they would do upon receiving a particular product, why they would take that action and how long they expected to keep the product.

Most of the recent products to achieve KG Factor status came from the supplier’s IMAGEN Brands assortment, which debuted earlier this year, showcasing Koozie Group’s commitment to making new products that are expected to remain in use or in possession of the people it eventually reaches.

“The KG Factor gives our distributors a simple way to identify high-quality items that have appeal and longevity in the marketplace,” says Disparte.