Effective leadership is essential for organizational success in today’s dynamic and fast-paced business environment. However, even the most experienced leaders can encounter challenges and areas for improvement in their leadership skills. This is where leadership coaching comes into play, offering a personalized and transformative approach to leadership development.

What Is Leadership Coaching, And How Does It Work?

At its core, leadership coaching is a collaborative process and partnership between a leader and a trained coach, where both parties work to reach shared destinations and goals. It aims to unlock the leader’s full potential, enhance performance and achieve professional and personal goals. Unlike traditional training programs, which often focus on imparting knowledge and skills in a one-size-fits-all manner, leadership coaching is highly individualized and tailored to each leader’s specific needs, strengths and aspirations.

The Benefits Of Leadership Coaching

  • Deepen your understanding: One of the essential benefits of leadership coaching is its ability to provide leaders with valuable insights into their strengths and growth areas. Through reflective questioning, active listening and constructive feedback, coaches help leaders gain a deeper understanding of their leadership style, behaviors and impact on others. This self-awareness is the foundation for meaningful growth and development as a leader.
  • Practical tools: Moreover, leadership coaching equips leaders with practical strategies and tools to enhance their effectiveness in areas of leadership, such as communication, decision-making, performance and team building. By identifying and addressing specific challenges and opportunities, coaches empower leaders to implement positive changes and achieve better outcomes.
  • Continuous learning: Another significant advantage of leadership coaching is its focus on continuous learning and improvement. In today’s ever-evolving business landscape, leaders must adapt and grow to meet new challenges and seize emerging opportunities. Through ongoing coaching sessions, leaders can refine their skills, experiment with new approaches and stay ahead of the curve.
  • Open communication and support: Furthermore, leadership coaching fosters a supportive and confidential environment where leaders can openly discuss their concerns, explore innovative ideas and seek guidance without fear of judgment or repercussion. This safe space encourages leaders to step out of their comfort zones, take calculated risks and confidently pursue ambitious goals.
  • Group benefits: In addition to individual leadership coaching, organizations can benefit from implementing coaching programs at the team or group level. Team coaching focuses on improving collective performance, fostering collaboration and aligning team members around shared goals and values. Team coaching can drive greater productivity, innovation and employee engagement by enhancing team dynamics and communication.

Leadership coaching can have a ripple effect throughout the organization. As leaders develop and refine their skills through coaching, they become role models and inspire others to continue learning and growing. This cascading effect can improve employee morale, higher retention rates and, ultimately, better business results.

A Fortune 1000 Survey found that one-on-one coaching:

  • 77% of supervisors reported a more effective working relationship with direct reports
  • 61% felt increased job satisfaction
  • 81% reported they had better time management and more work/life balance
  • 52% have an increase in self-confidence

It’s worth noting that leadership coaching benefits extend beyond the professional realm and can positively impact leaders’ personal lives as well. By enhancing their self-awareness, resilience and emotional intelligence, leaders can cultivate more fulfilling relationships, achieve a more excellent work-life balance, and experience overall well-being.

Leadership Coaching Mindset Requirements

  • Leaders must be interested in growth: It is only possible to successfully coach people who are willing to be coached. Often, those who are assigned coaches are the very individuals who have little interest in improving themselves, which may explain the need for coaching in the first place. You cannot desire more for someone than they have for themselves. Regardless of your efforts, if they are not interested in self-improvement, it will not matter. Therefore, it is important to invest in leaders who have expressed a desire to continue learning and growing.
  • Leaders must be open to change: Leaders who lack self-awareness and are not open to change can be challenging to work with. Even if they are given feedback, they may refuse to consider it. Self-awareness is a crucial quality that cannot be taught by a coach. No matter how much time or effort is invested in helping a client become more self-aware, there may still be significant barriers.
  • The boss must be engaged: The leader of the client plays a vital role in the coaching process. It has been observed that when the boss is actively involved in coaching, the likelihood of success increases significantly. On the other hand, when the boss is not involved, the person being coached tends to struggle. Therefore, before investing in coaching, it is essential to ensure that the boss of the individual to be coached is fully committed and supportive of the coaching process.

Although some individuals are likely to not get anything out of coaching, when someone in your organization asks for coaching, it indicates their readiness for a successful coaching engagement that can yield long-term benefits.

In short, leadership coaching is a powerful and transformative tool for unlocking leaders’ full potential and driving organizational success. By providing personalized support, practical guidance, and a safe space for reflection and growth, coaching empowers leaders to become more effective, confident, and inspiring agents of change. As businesses continue to navigate the current complex and competitive landscape, investing in leadership coaching can yield significant performance, innovation, and employee satisfaction returns.


Question: We have an account manager who excels in her role but tends to be overly critical with her direct reports, lacking in support for their development. Do you have any suggestions for improvement?

Answer: It’s common to prioritize corrective feedback, but neglect positive reinforcement, which is equally crucial.

One effective technique is the Ten Penny Challenge. Ask your manager to put 10 pennies in her right-hand pocket. Tell her that her job is to give her direct reports positive feedback. Each time she does so, she places one penny from her right-hand pocket into her left pocket. Tell her that at the end of each day, it is your expectation that she will have worked all of the 10 pennies from her right pocket into her left one, thereby forcing her to focus on giving positive, supportive and effective feedback to her employees. You may want to start out with just five pennies if she’s not in practice to give positive feedback. But if she’s a true manager and managing people is her core responsibility, then working through 10 pennies a day should be her primary objective each day!

Whisler is vice president of leadership development at The Workplace Advisors, Inc., formerly Affinity HR Group Inc. The Workplace Advisors specializes in providing human resources assistance to associations such as PPAI and their member companies. To learn more, visit www.theworkplaceadvisors.com.