Just when you thought you’d seen the more unique collabs out there, Liquid Death and Yeti teamed up to auction off a sinister Casket Cooler just in time for spooky season.
The brands noted that the Casket Cooler was built “with Yeti’s heavy-duty, patented T-Latch lid locks and Triple Foam ColdCell Technology to keep your cans cold for an eternity.”
And talk about creating major FOMO – the two brands decided to auction off this one-of-a-kind coffin cooler, with Yeti and Liquid Death branding, to the highest bidder.
To create macabre hype, Yeti and Liquid Death released a creepy video of the Casket Cooler, saying, “It’s not just a casket. It’s a revolutionary beverage cooler.” An undertaker in a funeral home asks a crying couple, “Is this to your satisfaction?” After the couple replies that the casket is “perfect,” the undertaker intones to viewers that if they want to get their hands on the cooler, they better do it now.
The life-size casket — 83 inches wide, 28 inches deep and weighing 85 pounds — holds 378 12 oz. cans of Liquid Death, natural mountain water, flavored water or iced tea in recyclable cans.
On August 30, out of 810 bids, the Casket Cooler went to a lucky winner for a cool $68,200 after starting at $1,500.
By the way, Liquid Death is no stranger to unique stunts. In May, the company announced it was giving away a real fighter jet worth $400,000 — but it gave the winner the option to trade in the aircraft for $250,000.
P.F. Chang’s Releases ‘Lettuce Blanket’ For Back To School
P.F. Chang’s transformed its famous Lettuce Wrap into a cozy dorm room essential with a limited-edition twin-sized blanket, aptly named the “Lettuce Wrap.” This blanket, inspired by the look of the iconic dish, is designed to bring warmth and comfort into homes and dorms.
The restaurant chain’s fan-favorite Lettuce Wraps — about 4 million are ordered every year — have been a signature dish for years. This iconic menu item is a secret family recipe, using crisp lettuce leaves as the base for a savory chicken or tofu mix.
The “Lettuce Wrap” blanket is available for a limited time on LettuceWraps.com for $24.99. Each blanket purchase can be bundled with a $25 gift card to P.F. Chang’s, so college students can enjoy their favorite dishes from their dorm room curled up in their “Lettuce Wrap.”
“At P.F. Chang’s, we get that back-to-school season is all about bringing comfort and those feel-good vibes,” says Candice Barnett, senior vice president of Brand & Experience. “Our ‘Lettuce Wrap’ and special offers are designed to bring a bit of home and joy to our guests during this transitional time of year.”
As the back-to-school season kicks off, P.F. Chang’s also announced new offerings to provide comfort, value, and convenience for students, families, and educators alike. These include new value menu items, like Firecracker Shrimp, and an All Day Every Day Happy Hour menu featuring select $5 beer, wine, and cocktails, including the Zen Margarita and the Pink Lotus Cosmo, making it an affordable way for college students and teachers to unwind with friends.
