New York City-based distributor LR Paris (PPAI 346056, Silver) has announced the appointment of Francis Pierrel as CEO and partner. He joins Charles Doligé, a third-generation owner, in the role of partner.
Pierrel has over 30 years of experience in the retail and luxury brand industries. Prior to joining LR Paris, he was president of Urban Outfitters.
- He’s also served as CEO of Club Monaco and Lacoste North America, and as president of stores and e-commerce for Ralph Lauren.
- Previously, he held several senior leadership roles at Diesel.
“I’m embracing this challenge because I believe not only in the power of branded products, but also that the industry as a whole should benefit from the principles of consumer goods,” says Pierrel. “Every product should be worth keeping, especially when it carries the logo of one of LR Paris’s prestigious clients.”
Francis Pierrel
CEO & Partner, LR Paris
Pierrel aims to tap into the $26 billion promo industry’s potential by applying retail strategies to the traditionally B2B model.
Under Pierrel’s leadership, LR Paris plans to expand its global footprint, enhance its product offerings and leverage cutting-edge technologies to meet the evolving needs of its diverse clientele.
As the promo sector continues to make strides, Doligé is confident Pierrel’s extensive retail background will build on LR Paris’s already existing legacy.
“We’re thrilled to have Francis Pierrel join LR Paris,” says Doligé. “His visionary insights into the retail landscape will empower us to bring a consumer-centric approach to our industry, bridging the gap between corporate strategy and consumer engagement.”
Charles Doligé
Partner, LR Paris
