Donna Kelce rose to fame earlier this year when her two sons became the first brothers to face off on opposing teams in the Super Bowl.

But that was nothing compared to the notoriety she gained from watching a Kansas City Chiefs game with Taylor Swift, her son Travis Kelce’s girlfriend, a few weeks ago. Swifties, already speculating on their favorite singer’s latest romance, went wild for the shots of the two women cheering and chatting, and soon it seemed the rest of the internet did, too.

Mama Kelce – who describes the Swift cascade of attention as “like an alternate universe” – had already added her name to a limited-edition KIND snack (Donna’s Purse Snacks, Dark Chocolate Vanilla Cashew Dipped Clusters) that sold out twice. She also appears in a couple of Campbell’s soup ads with her sons.

Now, she is cashing in for charity with a “Rooting for the Offense” game day T-shirt by HOMAGE, an Ohio-based outlet dedicated to “shout-outs to eclectic moments and personalities in sports, music, and popular culture.” The shirt features a caricature-style line drawing of football’s favorite mom wearing a half-green, half-red jersey under her signature slogan.

A portion of net proceeds go to the Heights Schools Foundation, an organization that provides scholarships, grants and other funding for students and staff in the Cleveland Heights-University Heights Schools. Both of her sons graduated from Heights High School, so the foundation is near and dear to Mama Kelce’s heart.


 

“This design really captures what it’s like to be sandwiched between two incredibly talented, amazingly successful, and very, very competitive sons. I cheer them both on equally. Each is my favorite child,” she said in a press release. “I’m so proud of all that they’ve accomplished and am privileged to be able to harness a small bit of their clout to give back to those in need, particularly to the Cleveland Heights community that gave so much to our young family as we were navigating how to raise two highly energetic, heavily scheduled boys. I look forward to giving back to the Heights Schools Foundation to help better the lives of others.”