Now See This!
Alisha Zavadil, marketing consultant for American Solutions for Business, created a kids’ coloring book and t-shirt series targeting the eye care industry. Zavadil initially planned to sell the t-shirts and books to retail stores, but after growing up in and working in the promotional product industry, it seemed natural to her to market it within this industry instead.
“Providers will be offered the option to purchase tees with or without their logo added to the back neckline. They can merchandise the tees paired with their customized book or use them for additional giveaways and exposure,” says Zavadil, who is the mother of a toddler. The book is set up with variable text to include the business’s name in the beginning of the story and allows for a custom back page, which can include the recipients’ logo, contact info, etc. It’s the perfect gift for young patients ages three and older who get their eyes examined, as a waiting room distraction or a gift with their new glasses. And matching adult styles are available to reinforce the popular “mommy and me” styles at retail. For more information, visit www.SPEC-TACULAR.com.
Julie Richie is associate editor for PPB.
