After a controversial exit from his recent Saturday Night Live appearance, country music superstar Morgan Wallen has begun selling branded merchandise that references his only public comment on the bizarre situation to date.

At the end of the March 29th episode, when the host and musical guest typically hug and interact with the show’s cast while the credits roll, Wallen walked off, leaving audiences speculating about whether he had issues with SNL. After the show, the “Last Night” singer posted a picture of a private jet to his Instagram story with the caption “Get me to God’s country.” 


Wallen has since begun selling a T-shirt and hats with the phrase, priced at $45 each, on his online store. The phrase has sparked internet memes, with even well-known brands like Aldi and Merriam-Webster joining in. 

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Cast member Keenan Thompson told “Entertainment Weekly” the singer’s move was “definitely a spike in the norm.” Thompson also addressed Wallen’s social media post, saying, “We’re not all under God’s umbrella? That’s not necessarily my favorite.” 


Moment Merch

Leveraging social media buzz to create branded merchandise has been all the rage in recent years. After all, capitalizing on a pop culture moment with immediate promo products is often a license to print money.

Look no further than social media platform Bluesky’s success with selling the Mark Zuckerberg parody T-shirt that its CEO Jay Graber wore during her recent SXSW appearance.

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Graber’s black T-shirt with black text was a lookalike for the one that Meta CEO wore onstage recently.  

  • Her shirt read “Mundus sine caesaribus,” or “a world without Caesars.” 
  • Zuckerberg’s shirt, which he wore at an event last year, said “Aut Zuck aut nihil,” a personal rework of the Latin phrase “Aut Caesar aut nihil” that means “Either Caesar or nothing.” 


After the shirt went viral on social media, Bluesky began selling it to raise money for the AT Protocol develop ecosystem, the open network Bluesky is built on. The now-sold-out shirt, which was priced at $40, made the company more money in one day than the amount earned by the company’s custom domain sales over the past two years.