The NFL, collaborating with designer Kristin Juszczyk, entrepreneur Emma Grede and sports merchandise provider Fanatics, launched the luxury fashion brand Off Season, redefining the intersections of football and style for fans.

The debut collection features bold unisex outerwear inspired by five iconic NFL teams, including the:

  • San Francisco 49ers
  • Kansas City Chiefs
  • Philadelphia Eagles
  • Detroit Lions
  • Buffalo Bills


The collection includes puffer vests, puffer jackets and long coats highlighting NFL players from each team due to a licensing agreement with the NFL Players Association. The pieces reflect Juszczyk’s signature design aesthetic.

‘Passion For High Design’

A self-taught designer who captured national attention with her bold gameday looks, Juszczyk initially outfitted herself and others for the San Francisco 49ers’ games, including her husband, fullback Kyle Juszczyk.

“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” says Juszczyk, co-founder of Off Season. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me this could be something bigger.”

Juszczyk’s designs, worn by celebrities like Taylor Swift, Gwen Stefani and Simone Biles, blend high-fashion aesthetics with team-centric details and premium craftsmanship.

Teaming up with Grede, a British entrepreneur and co-founder of Good American, Off Season is ready to fill a gap in the market, combining premium materials, unisex sizing and elevated designs that resonate with fans.

“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” says Grede, co-founder of Off Season. “This debut collection is just the beginning, and we’re thrilled to share our vision for redefining fan apparel with the world.”

Off Season isn’t stopping at outerwear, with plans to deliver more collections of bold, on-trend sports-related merch across product categories for fans.

“Off Season marks a significant evolution in our licensed merchandise, transforming one individual’s fandom-inspired designs into one of the NFL’s most sought-after collaborations,” says Xaimara Coss, NFL’s director of licensing. “Fashion has increasingly become an integral part of gameday culture, allowing us to collaborate with a roster of brands to deliver stylish and distinctive apparel to fans.”

  • Off Season’s unisex vests, puffer jackets, and long coats come in sizes XS–XXXL, available at OffSeasonBrand.com, NFLShop.com, Fanatics.com and team sites.
  • Combining bold aesthetics with premium quality, the collection’s pricing starts at $295 for vests, $375 for jackets and $495 for long coats.