Headlined by the viral social media campaign #SpotThePromo and backed by shareable stats and graphics from the Promotional Products Work Toolkit, PPAI’s buyer outreach campaign Promotional Products Work Day was a huge hit in 2024.
Held worldwide on Tuesday, Aug. 20, the event celebrated the effectiveness and appeal of branded merchandise, the only form of advertising that consumers welcoming into their daily lives.
PPAI itself rang in the industry holiday both in the office and on the road. Staffers received PPW-branded merch, and many dropped in on members throughout the country to thank them for their work in elevating the entire industry.
