PPAI 100 is an exclusive, research-backed ranking of the 100 leading distributors and the 100 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.
Michigan-based distributor Helm (PPAI 105580, Platinum), headquartered in the Detroit area, specializes in brand marketing solutions for automakers and parts suppliers. Its services include rewards and incentives programs, retail and e-commerce solutions, digital advertising technology and more. The company offers sustainable apparel sourced from 100% recycled post-consumer materials and earned a silver rating from EcoVadis in 2023.
Its Helm Technologies division (formerly Chatterspot), acquired in 2018, specializes in automated text and email marketing communications and provides clients with data insights and predictive customer buying patterns. In early 2024, Helm parent company Banyan Technologies Group expanded the business with the acquisition of Baltimore-based Target Marketing Group (PPAI 108998, Standard-Plus).
PPAI 100 Percentile By Category
2023 Revenue: $70 million (estimate)
Three-Year Trend: +11.3%
2023 PPAI 100 Ranking: Not Ranked
High Marks: Industry Faith
