As part of an ongoing effort to further emphasize the “I” in PPAI, the Association is partnering with the European Associations Cooperation (EAC) to debut the International Leadership Summit, set to take place May 19-21, 2025, in Brussels.
- The EAC is a newly established industry organization intended for cooperation between the many different national trade associations in Europe.
- The aim of the EAC is to raise the profile of the promotional products and textile industry at the European level through the exchange of best practices between member countries.
“PPAI is excited to be joining forces with the European Associations Cooperation to launch the International Leadership Summit, an annual event that will bring together industry leaders from across borders to engage in learning, networking and collaborating on advancing the industry forward,” says Ellen Tucker, CAE, MAS, vice president of revenue and expositions at PPAI.

Ellen Tucker, CAE, MAS
VP of Revenue & Expositions, PPAI
What To Expect
The International Leadership Summit will convene global leaders and industry experts from the branded merchandise sector for three days of engaging dialogue and strategic discussions.
- Key topics will include sustainability initiatives, digital transformation strategies and navigating the complexities of cross-border political dynamics.
“The first international conference of the European Associations Cooperation, supported by PPAI, marks the starting signal for visible, dynamic and targeted cooperation, joint action and worldwide networking with the strongest partners in our industry,” says Ralf Uwe Schneider, managing director of the German Association of Promotional Products Industry (GWW).

Ralf Uwe Schneider
Managing Director, German Association of Promotional Products Industry
“Global cooperation and support are no longer a vision but a reality. The summit offers high-caliber speakers and up-to-date insights into today’s most pressing issues and will be a tangible enrichment for every participant.”
A highlight of the summit will be keynote speaker Dr. Sam Potolicchio, renowned educator and thought leader recognized for his dynamic presentations on leadership and international relations.
“Sam Potolicchio truly impressed me with his outstanding keynote at the North American Leadership Conference in Salt Lake City last year,” says EAC Chairman Steven Baumgaertner, CEO and global director of sales at Cybergroup International, PPAI 100’s No. 34 distributor.
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“His ability to break down complex leadership and strategy concepts in a clear and practical way was remarkable. With his charismatic presence and deep insights, he not only inspired but also provided valuable takeaways that can be directly applied to leadership practice.”
Register Now
The International Leadership Summit takes place May 19-21 at Dolce Hotels & Resorts by Wyndham in Brussels.
For more information and to register for the event, click here.