PPAI Research has released its 2024 consumer study, providing insights into the perspectives and purchasing behaviors of North American end buyers of promotional products across various industries.
“Understanding End Buyers 2024” captures data from decision-makers in diverse sectors: company sizes and state and revenue brackets, focusing on trends, preferences and key factors influencing their purchasing decisions.
The study marks a pivotal moment for PPAI, offering research data in an interactive format, says Alok Bhat, market economist and research lead at PPAI.
“The study offers valuable insights into the evolving landscape of the promotional products industry,” Bhat says. “By understanding the key factors that influence end buyers’ decisions, distributors and suppliers can optimize their strategies to enhance customer satisfaction and drive business growth.”
Making The Most Of The Data
Conducted by PPAI Research, the study involved surveying a wide range of end buyers responsible for purchasing promo products within their organizations.
- The data was collected through detailed questionnaires covering multiple aspects, such as product categories, purchasing frequency, spending ranges and factors influencing buying choices.
- For the first time, PPAI is sharing this data, allowing members to slice and dice the information with a pivot version of the Excel file (along with infographics), enabling deeper analysis and tailored insights.
Bhat says the study is particularly beneficial for distributors and suppliers, as it provides comprehensive data on what end buyers are looking for, how often they purchase and what influences their decisions.
“The insights will help businesses understand market trends, tailor their product offerings, improve customer service and ultimately, drive growth by meeting the needs and preferences of end buyers more effectively,” Bhat says.
“Understand End Buyers 2024” is now available to Professional-tier members via the Association’s Premium Research.
