PPAI has confirmed the dates and locations for the North American Leadership Conference 2025 (NALC) and the Women’s Leadership Conference 2025 (WLC).

Occurring annually, both conferences are pivotal events for the promo industry each year. A change that affects both events next year is the days of the week that they fall on. Instead of being held on Sunday-Tuesday like in years past, the conferences will now be held on Monday-Wednesday.

“Our in-person conferences are an excellent part of our overall certification portfolio, and each one has its own audience, its own goals and its own objectives,” says Jessica Gibbons-Rauch, professional development lead at PPAI. “Yet, they all tie together in that we are trying to deliver not only professional development excellence but also elevate the industry as a whole.”

Our in-person conferences are an excellent part of our overall certification portfolio, and each one has its own audience, its own goals and its own objectives.”

Jessica Gibbons-Rauch

Professional Development Lead, PPAI

NALC Event Details

Chicago will host next year’s NALC.

  • The conference dates are May 12-14, 2025.
  • It will be held at the Sofitel Chicago Magnificent Mile.


This year’s convention saw the largest attendance record in the past decade. NALC brings together leaders from promo’s most compelling companies to connect with and learn from one another.

Lindsey Davis, MAS, director of sales and professional development at PPAI, is hopeful next year’s conference will be no different. “We really spend time thinking about the future and thinking very strategically about where our industry is going. We protect our industry; we grow our industry.”

We really spend time thinking about the future and thinking very strategically about where our industry is going.”

Lindsey Davis, MAS

Director of Sales & Professional Development, PPAI

For more information on the 2025 NALC, click here.

WLC Event Details

In 2025, PPAI will bring WLC to California.

  • The conference dates are June 23-25, 2025.
  • It will be held at the Coronado Island Marriott Resort & Spa in Coronado, California.


WLC has long been an environment that fosters community within the women of the promo world. It’s meant to be an opportunity for women in the industry to network, learn and grow.

“Very often, women haven’t had the same mentorship [opportunities], but we bring together a group of really incredible women in the industry that supports each other,” says Davis. “It’s a pretty incredible experience.”

For more information on the 2025 WLC, click here.