Earlier this week, PPAI Director of Marketing Keith Vincent and PPAI Videographer Joel Zoch traveled to Denver, Colorado, to present a workshop on video production and why it is important to industry professionals’ businesses. The workshop was hosted by the Rocky Mountain Region Promotional Products Association (RMRPPA) and held at the West Metro Fire Rescue Training and Event Center in Lakewood.
The presentation highlighted why companies should consider video as a key part of their marketing mix. They shared research showing that 65 percent of executives say that they visit a vendor’s website after watching a video, and that audiences retain 90 percent of a message delivered in a video format—in contrast, they retain 10 percent of what they read.
The workshop transitioned into techniques and tools that can be used to enhance video production, and a hands-on opportunity for participants to create and show a video of their own. The session wrapped with Vincent and Zoch letting their audience know where to find tools to help them create impactful video content and the cost of various software and hardware.
