Following S&S Activewear’s acquisition of alphabroder last October, it was determined that Prime Line would operate as a hard goods division within S&S and alphabroder. The company has bolstered its commitment to the growth of that division by hiring Cristi Meyer as the new director of national/strategic accounts for Prime Line.
- S&S Activewear is PPAI 100’s No. 5 supplier.
- Prior to its acquisition, alphabroder was PPAI 100’s No. 2 supplier.
Meyer, who has three decades of experience in the promo industry, will spend a significant amount of time in her role traveling to meet with strategic accounts in order to grow the division and maintain partnerships.
“Cristi is a fantastic addition to our team,” says Eric Levin, general manager of Prime Line. “We’re confident that her passion and expertise will enhance our partnerships and bring incredible value to our customers.”
Eric Levin
General Manager, Prime Line
‘Deep Industry Knowledge‘
For a role that will require the fostering, maintaining and growth of industry relationships, Meyer brings many years of distributor and supplier experience to her new role at Prime Line.
- She comes to the role from AAA Innovations, where she spent two years as the national account sales director.
- Prior to that, she spent more than 13 years at Sweda (eventually acquired by SnugZ USA, PPAI 100’s No. 7 supplier). She held the national account manager role.
- Starting on the distributor side, Meyer spent 15 years at Staples Promotional Products, PPAI 100’s No. 8 distributor, handling sales accounts.
“Her deep industry knowledge, extensive network and strategic mindset make her the perfect fit to support our national accounts,” Levin says.
