Prime Line (PPAI 112744, Silver), the hard goods division of S&S Activewear (PPAI 256121, Platinum), has been relaunched following the appointment of industry veteran Eric Levin as general manager in November 2024.
- S&S Activewear finalized its acquisition of alphabroder, parent company of Prime Line, in October 2024.
- S&S Activewear was ranked as the No. 5 supplier in PPAI 100 before its acquisition of alphabroder, which was ranked No. 2.
“The industry has spoken, and we’ve listened,” Levin says. “Prime Line’s fresh vision brings a strong foundation of commitment to customer success, innovation and timeliness. This relaunch is about elevating the experience for distributors with improved service, expanded product lines and a commitment to delivering the highest-quality promotional solutions in the market.”
Eric Levin
GM, Prime Line
What Distributors Can Expect
As part of the relaunch, Prime Line has a comprehensive selection of best-selling and new, on-trend hard goods products; dedicated sales and support teams; and an enhanced digital experience with a redesigned website.
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The division pledges to have faster response times, streamlined order processes and a renewed commitment to distributor success.
“We’re taking Prime Line to the next level,” Levin says. “Distributors can expect a brand that is more responsive, innovative and committed to their success than ever before.”
Levin brings over three decades of experience in the promo industry and a deep knowledge of the hard goods sector. Having founded the company Jetline, which he successfully led through considerable growth, Levin has remained in the fold through a series of acquisitions.
