Prime Resources Corp. (UPIC: PRIME) has announced a deal to carry Energizer® power banks, granting the Bridgeport, Connecticut-based supplier an industry exclusive in North America.
“We wanted to align ourselves with a trusted brand in this most important category,” says Jeff Lederer, CEO of Prime Line. “The Energizer name has great appeal because it provides a high comfort level in terms of product quality, reliability and performance. Also, the cache of the Energizer name makes it ideal for inclusion in programs and company stores.”
The supplier is rolling out an ad campaign in support of its Energizer launch with the tagline “Portable Power Just Got Better!” Prime will offer a number of Energizer power bank models, and additional overseas Energizer power bank styles will be available through Source Abroad by Prime, the company’s overseas sourcing division.
