Proforma (PPAI 196835, Platinum), PPAI 100’s No. 3 distributor, has announced a series of promotions as part of a strategic brand team restructuring.

Recently promoted employees and their new roles include:

  • Marissa Jansen, director of brand identity
  • Gianna Mangino, manager of brand marketing
  • They join Patrick Magyar, vice president of brand experience, to manage brand department verticals, which are led by Chief Brand Officer Tim Nale.

“The department restructuring was a thoughtful expansion of the Proforma marketing team to the brand team,” Nale says. “Marketing is about messaging and promoting awareness, which rolls up to branding. Branding is about ensuring the integrity of an organization’s core values and identity. Patrick, Marissa and Gianna will each be integral in leading department efforts to support Proforma’s mission to empower distributor owners’ success.”

‘Heart Of Proforma’

In her new role, Jansen oversees efforts to advance the Proforma brand, including public relations initiatives, business development support materials, media and social media presence, sales tools and resources and distributor owner support pieces.

As manager of brand marketing, Mangino leads the creation and delivery of marketing campaigns and catalogs and manages the product offerings on Proforma’s internal Distributor Owner Store.

The department restructuring was a thoughtful expansion of the Proforma marketing team to the brand team.”

Tim Nale

Chief Brand Officer, Proforma

As VP of brand experience, Magyar leads Proforma’s engagement and event initiatives.

“Distributor owners are at the heart of Proforma, and the better we can serve them, the better they can grow their businesses,” Magyar says. “The brand team has clear channels with defined goals and is set up to foster collaboration and improve the overall distributorship experience.”

These brand team changes come on the heels of five Proforma support center members being promoted last month.