PromoCares Pushing For Donations Surge As Water4Good Deadline Nears

There are only a few days left to contribute to PromoCares’ Water4Good campaign, which benefits the Planet Water Foundation, a non-profit organization focused on bringing clean water access and hygiene education programs to the world’s most impoverished communities.

PromoCares, an initiative that encourages social and environmental responsibility in the promotional products industry, launched the campaign to bring attention, education and action to the global water crisis in countries from which the promo industry draws resources.

Fundraising Goals

Since the campaign began on World Water Day – March 22 – PromoCares has more than tripled its $20,000 goal. However, the volunteer group hopes to raise even more money to build more AquaTowers in disadvantaged schools and communities in Mexico.

• An AquaTower is a simple to operate and maintain, gravity-based filtration system that does not require external power to operate.

Hit Promotional Products (PPAI 113910, S14) has topped the leaderboard with a $50,000 donation, partnering with PromoCares to donate a percentage of drinkware sales from April and May. In addition to funding the AquaTowers’ construction, the donations will go toward maintenance, sustainability and education, so that PromoCares can teach the communities how to take care of themselves.

“I couldn’t be prouder of Water4Good – the latest PromoCares initiative – we’re turning the tides in Mexico this year, replacing water scarcity with abundancy,” Megan Erber, outside sales manager at S & S Activewear (PPAI 256121, S12). “I hope through the Water4Good campaign we’ve highlighted to the promotional products industry the importance of water quality globally.

“Our goal was to build one AquaTower this fall; however, we made waves with our campaign and surpassed that goal three times over. By building AquaTowers in the very communities we draw resources from, we have the ability to change lives by bringing clean water, handwashing facilities, sanitation and hygiene education to these rural communities.”

The Water4Good campaign runs through June 30. Donations can be accepted here. PromoCares is also selling a limited edition “WATER IS A HUMAN RIGHT” T-shirt through July 15 with all proceeds donated to the Water4Good campaign.