Safety programs are vital for organizations in every field, from construction to education to healthcare and beyond. When done well, these programs can help minimize on-the-job risks, ensure compliance with regulations and help create a healthier work environment.

Each industry, workplace and team has its own unique set of safety challenges, with the riskiest jobs tending to be those that we rely on to keep us fed, provide us with shelter and allow us to travel. In other words, the truck drivers, farm workers, construction workers, logging workers and all those who support our infrastructure usually face the greatest on-the-job dangers.

Whether it’s operating heavy machinery or navigating extreme weather conditions, many workers deal with potentially deadly situations on the job. Data from the Bureau of Labor Statistics reveals a sobering trend of increasing occupational deaths. In fact, they’ve reached an all-time high, with an American worker dying from a work-related injury every 96 minutes. Those aged 55 to 64 experience the highest number of fatalities, making it even more important as the workforce ages to prioritize safety.

While workplace deaths dropped during the pandemic, they’ve started to tick back up again. To turn this trend around, organizations must embed safety into every aspect of the workplace. Not only do employees need to know about potential dangers, but they should also know how to practice safe habits at work and feel empowered to speak up when they don’t feel safe.

Organizations should also expand how they think about safety. Being safe at work isn’t just following the proper protocols – it requires creating a supportive work environment that prioritizes employees’ well-being.

The Occupational Safety and Health Administration reports that workplace stress leads to more than 100,000 deaths in the U.S. each year. By using promo campaigns to address safety and well-being more holistically, organizations can work to reduce stress, prevent burnout and build a more productive workplace.

Through promotional campaigns, organizations can keep safety – in all its forms – top of mind and inspire workers to adhere to safety procedures. Here’s a look at some different kinds of safety programs, along with some promo that’s perfect for these campaigns.

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Promo For Safer Schools

From preparing for natural disasters to ensuring the physical safety of students and staff, schools have numerous items on their safety checklists. Although many schools take measures to keep schools safe, like restricting access and adding school resource officers, there’s growing anxiety around school safety. More than half of U.S. parents – 6 out of 10 – say they’re worried about their children’s safety and security at school. This elevated concern underscores the need for comprehensive safety measures. Schools at all levels can turn to promo to educate staff, students and parents about important topics like maintaining a secure environment and practices that keep kids safe while traveling to and from campus.

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Add Promo To Safety Discussions

Every week, U.S. businesses spend more than $1 billion on injury-related expenses, totaling more than $58 billion per year. These are the most common causes of workplace injuries:

  • Overexertion
  • Falls
  • Struck by object or equipment
  • Vehicle crashes
  • Slips and trips
  • Caught in or compressed by equipment or objects
  • Colliding with objects
  • Repetitive motions

By incorporating promo into safety programs, businesses can not only show their commitment to workplace safety, but also enhance employees’ well-being. Items like reflective vests or mousepads with wrist support can promote a culture of safety for workers in various settings. Bottom of Form

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Promos For Personal Safety

Many Americans are feeling shaky about their personal safety. More than a third (40%) say they are afraid to walk alone at night near home, which is the highest in three decades, according to a Gallup poll. While 80% of Americans say they feel safe going to stores and parks during the day, only 19% say they feel just as safe after dark. Women are likelier than men to say the fear of crime has prevented them from taking walks, jogging or running alone in their area.

Law enforcement agencies and neighborhood watch programs could use branded items like safety whistles or personal alarm keychains to help enhance individuals’ safety. These organizations might also sponsor community safety workshops and distribute promos like pens and magnets.

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Risky Business

When thinking about safety programs, organizations should ensure that employees feel safe coming to work. Some companies assume that aggressive behavior and threats could never happen within their team, so they don’t proactively address issues like bullying and harassment. This kind of behavior happens, though, with almost 1 in 4 people saying they have witnessed workplace violence in the last five years, and 12% saying they have been the target of this violence themselves.

When it comes to creating a safe work environment, it’s crucial to recognize and address the potential for workplace violence. Promo items like mousepads with emergency numbers and magnets with tips for reporting issues can help foster a culture of safety.

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Plan A Safety Campaign Around These Events

June is National Safety Month, but there are multiple opportunities throughout the year to spread safety messages:

  • National Burn Awareness Week: February 2-8
  • National Ladder Safety Month: March
  • National Youth Sports Safety Month: April
  • National Work Zone Awareness Week: April 21-25
  • National Playground Safety Week: April 21-24
  • Motorcycle Safety Month: May
  • National Water Safety Month: May
  • Building Safety Month: May
  • National Safe Boating Week: May 17-23
  • National Trailer Safety Week: June 1-7
  • National Fireworks Safety Month: July
  • Children’s Eye Health and Safety Month: August
  • Safe + Sound Week: August 10-16
  • National Food Safety Education Month: September
  • Sports Eye Safety Month: September
  • National Crime Prevention Month: October
  • National School Bus Safety Week: October 20-24
  • Safe Toys and Gifts Month: December

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Campaign Collateral

The Inspiration 3-Piece Safety Gift Set makes a practical gift for those who work late hours or travel between locations at night. A customized mug with a soft-grip removable sleeve, a safety reflector whistle and an LED flashlight are tucked inside a customized gift box.

Logomark / PPAI 110898, Platinum / logomark.com

Organizations can help employees be prepared for power outages or emergency situations with the reNew Extreme Rechargeable Zoom Flashlight. Three modes – high, low and flashing – allow recipients to preserve the battery or signal for help. It includes a rechargeable lithium-ion battery and a USB charging cable.

HPG / PPAI 110772, Platinum / hpgbrands.com

This High-Visibility Polo is ideal for crossing guards, construction workers and anyone who needs greater visibility on the road. Featuring a UPF 30 rating, this short-sleeve pique polo is designed with a curl-free collar, reinforced side vents and a straight bottom. It’s available in safety orange and optic yellow.

Blue Generation / PPAI 174655, Platinum / bluegeneration.com

When workplace campaigns focus on eye safety, Safety Glasses make excellent giveaways. These feature a polycarbonate lens and temple and come in handy in all kinds of environments where eye protection is crucial, from factories to construction sites.

Fields Manufacturing / PPAI 111951, Gold / fieldsmfg.com

Auto dealerships, insurance agencies and other organizations can encourage emergency preparedness with this Hybrid Auto Kit Universal Safety Kit. It includes all the essentials for roadside emergencies, including a flashlight, rain poncho, traffic vest, antibacterial wipes, bandages and more. Choose from black, blue and red.

Safety Made / PPAI 713525, Silver / safetymade.com

Financial institutions could provide the book Scam Me If You Can as a helpful resource for employees and community members. In the book, Frank Abagnale, Jr., whose famous cons were documented in the movie Catch Me If You Can, reveals hundreds of tips to protect yourself from scammers and hackers.

The Book Company / PPAI 218850, Silver / thebookco.com

School districts can promote pedestrian and cyclist safety with a Safety Reflector Light. This promo can clip onto backpacks or clothing and features 3 functions: blink, strobe and light.

Bay State Specialty / PPAI 113896, Silver /baystate.com