Hit Promotional Products (PPAI 113910, Platinum), PPAI 100’s No. 4 supplier, has announced a partnership with Cutter & Buck (PPAI 196156, Platinum), PPAI 100’s No. 46 supplier, to launch a premium hard goods product line, exclusive to Cutter & Buck.

• The new line features a diverse range of products, including drinkware, bags, technology items and more.

This exclusive collaboration is set to launch in the early summer of 2025.

S&S Activewear (PPAI 256121, Platinum), PPAI 100’s No. 5 supplier, now offers a curated selection of core bestselling apparel items from Jaanuu, the first physician-founded premium direct-to-consumer medical apparel brand.

• The assortment of uniforms includes both durable woven materials and a unique knit fabric that has become a favorite among Jaanuu’s customers.
• By joining forces with S&S, Jaanuu aims to diversify its audience and explore new market avenues.

“We’re excited to welcome Jaanuu into our family of brands,” says Frank Myers, CEO of S&S Activewear. “By offering top-quality scrubs to our diverse set of customers, we are meeting the practical needs of lifestyle, health and wellness professionals everywhere. S&S is committed to expanding our product offerings to provide new and exciting brands to our customers.”

At The PPAI Expo this week, SanMar (PPAI 110788, Platinum), the No. 1 supplier in the PPAI 100, is introducing its 2025 spring new arrivals featuring more than 135 styles across 20 brands.

• The rollout includes a sustainable brand launch, sports uniform program, expansions for warm weather and UV protection options, and new-from-retail favorites including Nike, Carhartt, The North Face, TravisMathew and Brooks Brothers.
• The introductions also include Stanley/Stella premium imprintable apparel available through an exclusive distribution partnership with the European brand. Building on the momentum of the stock uniforms introduced by Sport-Tek in 2024, SanMar is also adding the new Club on-field performance collection with 11 styles in adult, women’s and youth sizes in range of team colors.

“As the leading European name in premium, sustainable blank apparel, Stanley/Stella was looking for the right partner in the U.S,” says Shel Renning, vice president of merchandising at SanMar. “We’re thrilled that they felt SanMar was a natural fit thanks to the shared values of providing high quality apparel and commitment to serving our customers and the planet.”

Nevada-based Promo Direct (PPAI 462719, Gold) announces plans to integrate advanced technologies in 2025. This move marks a significant step toward enhancing operational efficiency and customer satisfaction.

• The enhancements include marketing automation to provide personalized user experiences. By analyzing customer preferences and trends, Promo Direct will offer tailored product recommendations, making the shopping process more intuitive and engaging.
• The company is also introducing features to simplify purchasing, including a revamped e-commerce platform with seamless ordering, along with the ability for clients to connect with live agents based in the U.S., ensuring personalized assistance and prompt resolution of inquiries.

“As our industry evolves, integrating innovative technology is vital for exceeding customer expectations and maintaining a competitive edge,” says Dave Sarro, CEO of Promo Direct. “These enhancements will position Promo Direct to better serve our clients while optimizing internal operations.”