SanMar (PPAI 110788, Platinum), PPAI 100’s No. 1 supplier, unveils two significant developments benefiting the Mhotivo School in Choloma, Honduras.

• First, several major construction projects, including building 22 classrooms and a computer lab for 600 additional students, which SanMar helped to support, were completed this spring. Second, Reciprocity Road, a buying group of 13 promotional product distributors, has pledged to support the school’s infrastructure and scholarship programs in partnership with SanMar. This is the first time Reciprocity Road has made a significant donation to an international beneficiary.
• The school provides a safe and accessible space for students to receive an education, participate in athletic programs, and access technology and other technical skills. SanMar’s manufacturing operations in Choloma are closely linked to the local community, which includes many of the company’s employees and their families.

“It’s been amazing to see the new building come to life with educators and students growing into the space,” says Jeremy Lott, president of SanMar. “I’m hopeful of the positive change education can have on a community. Sharing the Mhotivo School and Choloma with our friends in the industry has been my great privilege. I couldn’t be more thrilled that the team at Reciprocity Road has made a commitment to its future.”

Crystal D (PPAI 112326, Gold), PPAI 100’s No. 88 supplier, has hired Kari Rehder as a territory manager and promoted Erin Johnson to marketing coordinator.

• Rehder brings 24 years of experience working with distributors, and will be responsible for managing customer relationships, which includes coaching distributors on selling awards and helping their customers build ongoing recognition programs. Her designated coverage area includes the West and Midwest states. Crystal D is in the process of hiring another territory manager to cover the South and East.
• Johnson, a third-generation promo professional, joined Crystal D in 2023 as a customer service specialist. In her new role, she will leverage her knowledge of distributor businesses to manage marketing projects focused directly on further enhancing the customer experience.

commonsku (PPAI 552077) has inked a new strategic partnership with PromoPulse, an industry marketing solutions provider, giving its users access to tools that simplify and improve email marketing and social media engagement, and create professionally branded video content.

• Marketing tools such as AMP Automated Email let commonsku users launch weekly email campaigns. The AMP Automated Social and Video feature allows for seamless posting of images and videos across multiple social media platforms, and the AMP Ideas Generator offers innovative solutions for idea and lead generation for sales teams.
• commonsku customers can receive a 60-day free trial, increased email limits, free idea generators for salespeople, free account setup and discounts for teams with multiple salespeople managing separate client lists.