Reciprocity Road (PPAI 769354), a collective of 13 promotional products distributors, recently gathered in Vancouver, British Columbia, for its 8th Conclave.

• The three-day gathering, hosted by distributor Fairware, brought together partners from across North America. Together, they developed and refined a robust 2025 strategic plan focusing on sustainable growth, client partnerships and innovative solutions that address the evolving needs of clients and communities.
• One evening, Reciprocity Road partners volunteered with Plenty of Plates, an organization providing dignified dining experiences for food-insecure individuals in the city. The team prepared and served meals to members of this community and
  Reciprocity Road also donated $5,000 to the Vancouver nonprofit.

“We are grateful for the opportunity to gather our partners in Vancouver to strategize and give back,” says Perry Wehrle, executive director of Reciprocity Road. “Our evening with Plenty of Plates was a powerful reminder of our collective’s role in supporting local communities, and our time together has energized us as we look toward an impactful 2025.”

PCNA (PPAI 113079, Platinum) introduces its latest retail brand offerings from A.T. Cross.

• The 21-piece collection includes a mix of ballpoint and roller ball styles in a choice of lacquer, matte and chrome barrels, along with a Tech 2 ballpoint stylus. Ten of the pens are part of the Calais group and six are in the ATX collection. Also included in this rollout are four pens in the Bailey collection and a Click chrome ballpoint.
• Cross, America’s first manufacturer of quality writing instruments, has been making pens since 1846.

Ball Pro (PPAI 112763, Gold) has moved its headquarters and manufacturing operations from Eden Prairie, Minnesota, to a new, larger facility in nearby Golden Valley, Minnesota.

• Founded in 1992, Ball Pro’s first factory occupied approximately 5,000 square feet. As demand for its imprinting services rose, the supplier expanded to approximately 27,000 square feet. This move to the new 55,000-square-foot facility allows it to better serve customers and meet the growing needs of the industry.
• With the relocation complete, Ball Pro is fully operational at 651 Douglas Drive North, Suite 300, Golden Valley, Minnesota 55422.

“Our new Golden Valley location represents a key milestone in Ball Pro’s journey,” says Adam Hanson, Ball Pro’s President. “The additional space will enable us to scale production capacity and invest in state-of-the-art technology, allowing us to expand the range of products and customization options available to our customers.”

For the 10th consecutive year, Proforma (PPAI 196835, Platinum) sponsored Halloween in the Village on Davis Islands, a neighborhood in Tampa, Florida, but this year it was more meaningful than ever.

• In the wake of two major hurricanes that directly affected the islands, Halloween in the Village served as a powerful display of the community’s resilience, with over 200 volunteers coming together to clean debris and create a safe environment for the festivities.
• Proforma provided the signage and print materials for the event and sponsored trick-or-treat bags filled with various giveaways which the Executive and Leadership Team assembled during their strategic planning meetings. Other members of the Proforma Support Center Team also dressed up in costumes, handed out candy and branded goodies, and participated in other planned activities.

“Halloween in the Village is incredibly special to both Davis Islands, and also to Proforma,” says Vanessa Edwards, director of business development. “Following the recent hurricanes, it was a joy to pour into all members of the community – supporting not only the youth but also local businesses. There is nothing better than seeing the smiles and watching families and friends come together to create special moments.”

Gary Goodhart and Guy Dupuis, both integral members of the iPROMOTEu (PPAI 218870, Platinum) team for the past seven years, have been promoted to the position of vice president of affiliate sales development. They will report to Dave Saracino, senior vice president of affiliate sales and support.

• In their new roles, Goodhart and Dupuis will continue to focus on affiliate relationships, growth strategies and enhancing collaboration within the iPROMOTEu and AIA communities, following iPROMOTEu’s acquisition of AIA in September.

“We are thrilled to recognize Gary and Guy for their hard work and dedication,” says Saracino. “Their expertise and strategic vision have contributed immensely to our organization’s success, and we look forward to their continued impact in these expanded roles.”