Blue Generation (PPAI 174655, Platinum), PPAI 100’s No. 48 supplier, has brought on Tricia Lyster as senior marketing manager.

• With nearly a decade of experience at alphabroder, Lyster brings a wealth of expertise in marketing strategy, brand management and creative development.
• She will lead key marketing efforts, focusing on innovative strategies to reinforce Blue Generation’s brand presence and drive customer engagement.

“We are thrilled to welcome Tricia to Blue Generation,” says CEO Eric Rubin. “Her strong background in marketing within our industry will be instrumental in enhancing our marketing initiatives as we continue to expand our reach and impact.”

Lyster says, “I am incredibly excited to join Blue Generation as their senior marketing manager. Being part of a family-owned business offers a unique opportunity to blend tradition with creative marketing strategies. I look forward to helping amplify our story and strengthen the connections with our customers and our community.”

Amanda Kaeppler has joined Geiger (PPAI 105182, Platinum), PPAI 100’s No. 5 distributor, as regional vice president for its northeast territory. She replaces Jeff DePalma who was recently promoted to VP of enterprise sales.

• Kaeppler has more than 20 years of industry experience. Most recently she was the branded merchandise business development manager at Taylor Healthcare.

“Amanda brings a wealth of experience with a strong background in direct sales to large corporations and has a great level of knowledge and history of success in the healthcare sector,” says Chris McKee, chief revenue officer. “Her expertise in revenue growth and strategic branded merchandise solutions perfectly complements Geiger’s commitment to delivering innovative and impactful solutions to our clients and to our sales partners.”

Kaeppler adds, “Geiger’s reputation for excellence in the promotional products industry is well-known, and I look forward to leveraging my experience to drive growth and deliver exceptional value to our sales partners and clients in the region.”

Peerless (PPAI 112666, Gold), PPAI 100’s No. 36 supplier, has released its inaugural Impact Report detailing the supplier’s ongoing commitment to sustainability, product responsibility and social responsibility. View the full impact report here: https://www.peerlessumbrella.com/impact/# and take a look at these highlights:

• Product Responsibility: Peerless has obtained GRS Certifications from all canopy suppliers producing RPET fabrics and has conducted testing to ensure that all umbrella canopies are treated with a non-PFAs coating. The company has also reduced plastic packaging and introduced cartons made from recycled material.
• Environmental Commitment: Peerless has earned a bronze EcoVadis rating and has reduced its environmental footprint through energy-efficient practices, waste reduction initiatives and proactive emissions control.
• Social Responsibility: Peerless gives back and supports causes that enhance the well-being of society including contributions to the Rainforest Action Network for every RPET purchase.

“Our journey has been to evolve and adapt to best serve the people who matter most to us,” says Christina Ehret, customer service and compliance manager. This ethos drives Peerless to pursue long-term solutions that promote meaningful progress toward sustainability.”

Proforma Printhouse (PPAI 186760, Standard-Base) and Proforma Marketplace, an established leader within the print and promotional products industry and within the Proforma network, have joined forces.

Through this collaboration, Tony Rubino, owner of Proforma Marketplace, will be able to continue providing top-tier service as a dedicated sales representative with Proforma Printhouse.

“We are thrilled to have Tony join us,” said Brad Troyer, owner of Proforma Printhouse. “He and his team have earned a strong reputation for client satisfaction, and we look forward to enabling him to carry on his legacy. Additionally, because of the robust range of tools and services made available to us through Proforma, we are able to serve our customers with an expanded range of products and services. We look forward to a strong, growth-filled future.”

This marks Proforma Printhouse’s fourth acquisition in under four years, underscoring the company’s ongoing commitment to growth and dedication to delivering unsurpassed value to their customers.