Storm Creek (PPAI 438091, Gold), PPAI 100’s No. 43 supplier, has added two new seasoned pros to its management team to reinforce its commitment to innovation, sustainability and customer excellence.
- Ayi Doumassy has joined as director of sales and business development. He brings more than 12 years of experience in sales and business development. Most recently, he was the sales and operations manager at BetterYou.ai, a wellness app, where he was responsible for exceeding annual growth targets, developing key account strategies and CRM optimization.
- Lacey Peterson joins the team as product line manager, bringing 10 years of experience in product design, merchandising and supply chain management. She started her apparel merchandising career at Gander Outdoor where she was responsible for product development and building store assortments based on key customer insights. She then moved on to Coolibar, where she was responsible for end-to-end product management for more than 2,000 SKUs.
“I am thrilled to welcome Ayi and Lacey to the Storm Creek team,” says Teresa Fudenberg, CEO of Storm Creek. “Their expertise will drive growth, strengthen our relationships with distributors, and deliver exceptional, sustainable apparel solutions to our customers. The future is bright here at Storm Creek.”