Custom Ink (PPAI 594384, Silver), PPAI 100’s No. 17 distributor, has named Ryan Massimo as chief revenue officer. He reports to CEO David Doctorow.

• Massimo has two decades of experience serving in senior roles overseeing enterprise sales and transformation initiatives at companies including Vistaprint, Dell and ezCater.
• In this new position, he will be responsible for the strategy and execution of sales initiatives for Custom Ink, while working to drive revenue growth and build a high-performing revenue organization. Massimo is based in the Boston area.

“Ryan is a seasoned go-to-market leader with a track record of building and scaling high-performing sales and marketing organizations. He has led critical growth initiatives at Dell, Vistaprint, and ezCater, driving transformation and expansion across multiple industries, including a spectacular scaling of corporate sales at ezCater,” says Doctorow. “Additionally, Ryan has a deep passion for building high-performing teams and fostering a strong team culture. Ryan’s passion for customers, his experience leading and developing sales teams, his strategic thinking, and his collaborative approach are exactly what we need to empower our revenue team and drive our ambitious goals.”

PCNA (PPAI 113079, Platinum), PPAI 100’s No. 3 supplier, introduces Wellable, a new collection of wellness-focused hard goods designed to help users feel more productive, balanced and refreshed.

• The collection is built around three core pillars – relax, live and move. Products range from an FSC-certified bamboo diffuser and ambient light humidifier to an LED mirror with stand and wireless neck fan.
• The majority of Wellable products are in partnership with 1% of the Planet, a program where one percent of purchases is donated to environmental nonprofits.

Nicole Kyser, category director at PCNA, says, “At PCNA, we are committed to offering products that enhance everyday life in meaningful ways, and Wellable is the perfect embodiment of that mission. We created this thoughtfully curated collection to support wellness through simple, functional and elegant essentials that integrate into daily routines. Wellness continues to be a dominant trend in both corporate and personal lives, making it a key focus in the promo industry.”

SanMar (PPAI 110788, Platinum), PPAI 100’s No. 1 supplier, is the new Presenting Sponsor of Seattle’s Beat the Bridge, a charity race benefitting Breakthrough T1D, the preeminent global type 1 diabetes (T1D) research and advocacy organization formerly known as JDRF.

• The Issaquah, Washington-based supplier is also a nationwide sponsor of the Breakthrough T1D Walk series.
• The festivities begin on May 10 at Husky Stadium on the University of Washington campus with an 8K run, 3-mile walk, 1-mile fun run and Diaper Derby.
• SanMar CEO Jeremy Lott became committed to finding a cure for T1D in 2022 when his son, now a high school student, was diagnosed and later introduced to the resources and community of Breakthrough T1D.
• Now in its 43^rd year, the Breakthrough T1D Walk program has raised over $1 billion for T1D research.

“SanMar is excited to step in as the new Presenting Sponsor, continuing the incredible legacy of community involvement and support for a cause that is so close to my family,” says Lott. “We look forward to leveraging that dedication and helping keep Beat the Bridge an iconic Pacific Northwest tradition that makes a real difference for those with type 1 diabetes and their families.”

Terry Butz has joined the sales team at supplier Boxercraft & Recover (PPAI 159420, Silver) based in Mableton, Georgia.

• Butz will work as the regional sales director for Mississippi, Louisiana, Alabama, Georgia, North Carolina and South Carolina.

“As we continue to grow, it’s essential to add the right people to our sales organization,” says Mike Jurden, VP of sales at Boxercraft & Recover. “Terry brings extensive experience that aligns perfectly with our company’s values and strategic goals.  We’re excited to welcome Terry to Boxercraft & Recover.”