Logomark (PPAI 110898, Platinum), PPAI 100’s No. 14 supplier, has brought on Tara Sena as its new regional sales manager for the southeast territory, covering Mississippi, Alabama, Florida, Georgia and Puerto Rico. She joins Logomark’s group of 13 regional managers.

• Based in Fort Lauderdale, Florida, Sena brings a fresh perspective and a wealth of experience from her previous role on the distributor side and her tech sales history.

“Tara has been an incredible addition to the Logomark team,” says Michael Bistocchi, chief revenue officer of Logomark. “Her insights from the distributor side give her a unique advantage in understanding client needs. She’s walked in their shoes and that perspective is invaluable.”

Following its writing instrument giveback program, Koozie Group (PPAI 114187, Platinum), PPAI 100’s No. 9 supplier, recently presented three regional United Way chapters with checks for more than $8,800.

• Over the past three years, the Koozie Group has committed to donating five percent of writing instrument sales that referenced a code to regional chapters of United Way in Florida and Minnesota, where its facilities are located. To date, this program has generated over $55,000 in cash donations to the regional chapters.
• The donations bring Koozie Group’s total support since 2022 to more than half a million dollars and in-kind donations to nearly $450,000. Each year the Tampa, Florida-based supplier delivers 2,000 backpacks filled with school supplies to these chapters.
• The writing instrument giveback program continues this year with 10 percent of net sales (up to $20,000) of the BIC Ferocity Clic Gel Pen (Item: FCLGEL) being donated to the same local United Way chapters. Distributors will no longer need to reference a special code for their purchase.

Distributor Promo Direct (PPAI 462719, Gold) has launched a new collection of branded merchandise aimed at helping its clients boost customer loyalty and successfully re-engage lapsed clients.

• This strategic expansion addresses a growing demand among companies for meaningful ways to retain customers and restore lost relationships through thoughtful and customized engagement.
• The line features merchandise tailored for client appreciation campaigns, reactivation strategies and retention initiatives. Each product is selected not only for its utility but for its ability to evoke a positive emotional response, whether it’s a luxury pen sent as a thank-you or a stylish hoodie that turns a customer into a brand advocate.

Dave Sarro, CEO of Promo Direct, says, “Customer loyalty isn’t earned through transactions. It’s earned through experiences. This new line is our response to what businesses really need right now: effective, tangible tools to nurture relationships and keep their brand top-of-mind in a meaningful way.”

Atlantis Headwear (PPAI 753003, Standard-Plus) has introduced custom-designed, eco-conscious beanies for the 2025 Audi FIS World Cup women’s slalom race, which took place in February.

• It’s the latest collaboration in the supplier’s long-standing partnership with the Kronplaz Ski Arena, located in the South Tyrol region of Austria.
• For the World Cup event, the challenge was clear: create a beanie that merges premium design with minimal environmental impact. Atlantis not only wanted to develop a product that respects the environment, but something that would generate ecological awareness, integrating the principles of sustainability into every phase of the production process.
• The new beanies feature a refreshed color palette and are made from low-impact, responsibly sourced materials. Each phase of production – from design to manufacturing – was carefully curated to reduce ecological footprint without compromising quality or comfort.