Gemline (PPAI 113948, Platinum) – the No. 11 supplier in the 2024 PPAI 100 – has introduced carbon footprint/emissions data at the product level, and tracking the carbon emissions of their products throughout their lifecycle – from raw material sourcing to distribution, a process known as “cradle-to-gate.”

• Gemline’s tracking, measured in kilograms of CO2, is currently displayed on the product pages of more than 100 of the company’s products, with plans to double the number in the coming months and, ultimately, extend the initiative to all of its products.

“Quantifying and communicating the carbon impact of our products is a critical step towards achieving greater transparency in our industry and helping all of us better understand and eventually reduce our scope 3 emissions,” says Frank Carpenito, CEO and president of Gemline. “Our first-to-market introduction of product level carbon footprint/emissions data will enable us to provide our distributor partners with important information they can share with their end clients to help them make more environmentally responsible choices.

“This initiative not only reflects our commitment to reducing our carbon footprint, but supports our betterway corporate social responsibility goals of bettering people, planet, and product.”

The supplier launched the betterway program last year, streamlining its corporate social responsibility programs.

Latisha Marshall has been promoted to senior vice president of operations at St. Cloud, Minnesota-based distributor ePromos Promotional Products (PPAI 212648, Platinum) – the No. 30 distributor in the 2024 PPAI 100.

• Marshall has been with the company almost 20 years, joining as a pre-production coordinator in 2004.

“I’ve come a long way from the days of physically faxing POs when I first started in this industry,” says Marshall. “Approaching my 20th year with this incredible organization, I am both humbled and thrilled to step into the role of senior vice president of operations. This milestone is a testament to our shared dedication and success. The journey has been immensely rewarding, and I am eager to continue driving operational excellence and supporting our talented team in achieving our goals.”

Adam Rosenbaum, president of ePromos, adds, “I have been so impressed with Latisha in the relatively short period of time we have worked together. She has been a huge part of ePromos’ success over the last 20 years, and I am confident that her leadership and unwavering commitment to operational excellence will both be instrumental in successfully executing our plans for growth. Latisha’s promotion is so well deserved, and I couldn’t be more excited to watch her excel in this critical role.”

Provo, Utah-based Natural Trends (PPAI 235352, Silver), which offers national co-brands and personal care house brands to the promo industry, has added Downy Wrinkle Releaser Spray to its line of premier P&G products.

• The three-ounce travel size bottle can be purchased individually now, but soon it will be integrated into a variety of travel kits paired with Tide to Go and other items.

“The addition of Downy Wrinkle Releaser adds another premier P&G fabric care product to our offering of exclusive national co-brands,” says Paul Christensen, president of Natural Trends. “We are honored to again be entrusted to bring another great P&G brand to promo. Test market results at several events indicate it will be another instant home run.”