PPAI technology partner SAGE (PPAI 100001) has announced that 1,122 supplier and decorator companies have earned A+ and A rating awards for 2025 based on an aggregate of their distributor ratings collected through SAGE Total Access, the company’s product management and business management solution.

This Year’s Honorees

The SAGE rating system was developed to empower distributors to make well-informed decisions about the companies they work with.

  • This year, 942 companies received SAGE’s A+ rating, an increase of 5.25% from the prior year, while 180 earned an A rating.
  • These suppliers and decorators comprise a total of 46% of all active Advantage or Decorator Members in the SAGE database.
  • As part of the relationship between SAGE and PPAI, suppliers with SAGE A+ and A ratings are also considered for eligibility in the industry’s annual renowned PPAI Supplier Star Awards competition.
  • Likewise, SAGE ratings comprise a portion of the scoring for PPAI 100, serving as the basis for the Industry Faith category for suppliers.


“We’re thrilled to acknowledge and celebrate our supplier and decorator partners who consistently exceed expectations, delivering exceptional service and upholding the highest standards of quality and integrity in our industry,” says Dana Porter, MAS, SAGE’s vice president of information services.

To view the complete lists, click here:


Earning The Awards

Through SAGE Online and SAGE Web, distributors can view a supplier or decorator’s real-time ratings and comments, as well as a comprehensive overview of their award information, including any additional industry accolades.

  • Distributors can also utilize AI-powered, consolidated review summaries to gain these important insights at a glance.


Ratings can be submitted through SAGE Total Access or via the “Rate Us” link provided by both suppliers and decorators.

  • Distributors score factors such as customer service, delivery and problem resolution, as well as leave a detailed comment.
  • They can only rate each company once to provide their unique perspective; however, they may update their ratings at any time, ensuring the most precise depiction of their experience.


Award-winning supplier and decorator companies will have access to a variety of marketing collateral to promote their A+ or A-rated status, including logos for their catalogs, websites and email signatures.