SRG (PPAI 230188, Platinum) – the No. 22 supplier in the PPAI 100 – has announced the appointment of Sergio Munoz as senior vice president of sales – Canada.
With more than 20 years of experience in the branded merchandise industry, Munoz brings a well-rounded perspective shaped by his leadership experience on the supplier side and, most recently, 15 months on the distributor side.
“Sergio is a powerhouse in our industry – strategic, passionate and deeply respected,” says Mark Waisbrod, CEO at SRG (formerly St Regis Group). “His insight into the distributor world, paired with his supplier-side expertise, makes him a tremendous asset to our team and our customers.”
Mark Waisbrod
CEO, SRG
“I’ve known Sergio for over 20 years,” adds Merrick Falkenstein, chief revenue officer at SRG. “His drive, integrity and instinct for building relationships are unmatched. We’re excited to welcome him to SRG.”
Munoz’s Background
A former member of PPAI Media’s #Online18, Munoz most recently served as vice president of sales and marketing at Woodbridge, Ontario-based distributor Add Impact.
- Previously, he spent 14 years at Concord, Ontario-based supplier Debco, playing a significant role in the firm’s growth and helping navigate its transformation under HPG, which acquired Debco in 2018.
“I’m thrilled to join SRG, a company I’ve long admired for its grit, growth and Canadian roots,” Munoz says. “As a proud Canadian myself, I’ve had the pleasure of working with incredible people from coast to coast and I can’t wait to get out there and reconnect.
Sergio Munoz
SVP of Sales – Canada, SRG
“Having worked closely with distributors, I know their challenges because I’ve lived them. That perspective gives me the tools to help them succeed. I’m energized and ready to deliver smart, strategic solutions that move business forward.”
