Shake Things Up On National Martini Day (June 19) With These Promos

June 19 is National Martini Day. Like a dirty martini, the cocktail’s history is a bit murky. Most historians believe the drink originated in Martinez, California, during the mid-1800s Gold Rush. The story goes that a gold miner plunked down a handful of gold nuggets at a local bar and requested something special. The bartender created a drink with what he had on hand — vermouth, bitters, gin and a slice of lemon. He poured it over ice, served it with an olive and called it the Martinez Special.

Since then, martinis have made their mark in books and on the big screen. On National Martini Day, places like bars, lounges and resorts can commemorate the occasion with specials and promotional products. Keep reading this issue of Promotional Consultant Today for some ideas.

Plan For This Promo:
What: National Martini Day
When: June 19

A Toast To Summer Fun

Made from food-grade acrylic plastic, the Seven-Ounce Martini Glass is great for outdoor events, from festivals to concerts. This BPA-free glass in made in the USA and features a one-color imprint.
ProRose Inc. / PPAI 114048, S5 / www.prorose.com

Create A Stir

Use the Light-Up Stir Sticks to create a buzz around your clients’ brands. Just twist the round top to activate the bubble-filled stem and set drinks aglow. Customize it with a full-color appliqué.
Bentcil Company / PPAI 113387, S5 / www.bentcil.com

Box Of Tricks

The Martini Box Set comes fully stocked with a shaker, stirrer, jigger, strainer and ice tongs inside a customized wooden case. This kit makes an excellent logoed gift for employee recognition or anniversary events.
The Magnet Group / PPAI 338534, S12 / www.themagnetgroup.com

Brand Booster

From hotels to airport lounges, the Digital 4″x4″ Mini FashnPoint Napkin keeps a brand’s name visible with every beverage. Pick from white or kraft brown and add a full-color imprint on one side.
Tranter Graphics, Inc. / PPAI 112888, S6 / www.trantergraphics.com

Pour It Up

Bartending schools can use the Miscela III Martini Shaker Set in their mixology classes. Each set contains an ice strainer and a dual jigger inside a stainless-steel 18-ounce shaker.
Logomark, Inc. / PPAI 110898, S12 / www.logomark.com

Compiled by Audrey Sellers