SLWM (PPAI 446276, Platinum) – the No. 51 distributor in the 2024 PPAI 100 – has announced that it has sold its small and medium-sized transactional business unit to Mason Marketing Group.
- The deal closed May 31 and the terms weren’t disclosed.
The strategy behind the Kansas City -based firm’s divestiture is to prioritize its biggest accounts while driving growth in key vertical markets, SLWM says.
“As part of SLWM’s ongoing business transformation, we’re focusing on core business solutions associated with enterprise accounts in the verticals we serve best, including healthcare, quick service restaurants (QSRs), hospitality, retail and financial services,” says Kevin Sherlock, founder, chairman and CEO of SLWM. “This divestiture also allows us to strengthen our operations and provide a best-in-class service to our customers.”
SLWM Background
SLWM was formed through the July 2022 merger of established distributors SupplyLogic LLC and WebbMason Marketing.
- Later that year, investment firm Gallant Capital Partners acquired the combined company, further supporting its tech-enabled marketing services.
In March, the company welcomed new CEO Tom Juhase, who is tasked with pursuing new growth opportunities, improving operational performance and defining SLWM’s long-term vision.
- SLWM’s expertise includes print, digital and creative, point of sale and branded merchandise.
- Clients include Denny’s, Home Depot, 7-Eleven and more.
