PPAI’s Barnett Joins TRASA Board Planning Session, Discussion On Attracting Young Professionals
In November, PPAI Diversity Development and Engagement Manager Seth Barnett joined the board of the Three Rivers Advertising Specialty Association (TRASA) to take part in the regional association’s 2017 strategic plan discussion. Part of a larger strategic discussion, Barnett contributed his insights to the board’s focus on attracting and engaging young professionals in the industry as part of its 2017 plan. TRASA intends to host several young professional-friendly events in 2017 as well as target local universities to educate the academic community about the industry.
PPAI Diversity Development and Engagement Manager Seth Barnett’s (right) discussion with the TRASA board—(from left) TRASA Past President Ned West; Treasurer and Expo Co-Chair Bonnie Megan; Board Member Jeff Colley; Fall Showcase Co-Chair Amy Tiller; President Tom Clouser, MAS; Expo Co-Chair Trent Geis; Expo Co-Chair Steve McWilliams; and Vice President and Fall Showcase Co-Chair Joe Aiken—touched on a number of topics, including young professionals’ demographics, events that attract Millennials, community outreach projects and opportunities for TRASA to get involved in the more than 35 universities in the area.
