SnugZ USA (PPAI 112982, Platinum) has announced an exclusive partnership with The HYPE Company, a customizable, on-demand sandal provider, bringing the signature slides into the promotional products marketplace.
The HYPE Company was recently featured on an episode of Shark Tank.
- Barbara Corcoran, one of the show’s “sharks” was impressed enough with the presentation to invest in the company.
“Co-founder Cheng Kue and I are incredibly excited to be launching our on-demand slides into the promotional products industry together with SnugZ,” says Marc Herzberger, CEO and co-founder of The Hype Company. “This strategic partnership leverages our extensive background in footwear development with brands like Adidas, Fila and most recently Crocs and together allows us to bring a product that the industry has been craving.”
‘Master Class Creative Innovators’
Herzberger says that The HYPE Company redefines what could be possible for the footwear market when it comes to brand promotion. The customizable option of the company’s signature slides creates a blank canvas that SnugZ can apply its promotional products experience.
“The team at HYPE has been an absolute dream to work with,” says Brittany David, MAS, SnugZ’s chief revenue officer. “They are master class creative innovators, and we are excited to expand their reach into our industry.
“We are always looking to add cool, high-quality products and brands to the promo world that people want to keep and work with people we like.”
The partnership will produce one-piece minimums, offering a true on-demand offering.
