S&S Activewear (PPAI 256121, Platinum) has announced the hiring of Kendall Whitley as the company’s new vice president of team sales. Whitley comes to the supplier with significant experience in sporting goods.
- Last year, S&S Activewear acquired alphabroder, a move that sent reverberations throughout the promo community.
- In 2024, S&S was PPAI 100’s No. 5 supplier and alphabroder was No. 2.
The hiring of Whitley is intended to further grow S&S’s share of the team sales market in promo. He will report to Toby Whitmoyer, the supplier’s chief commercial officer.
Toby Whitmoyer
Chief Commercial Officer, S&S Activewear
“Kendall’s impressive track record and deep industry relationships make him the ideal leader to strengthen our team sales division,” Whitmoyer says. “His ability to build strategic partnerships and drive growth aligns perfectly with our vision for bolstering our team channel presence.”
- Since November of last year, S&S Activewear has now made five leadership appointments across the U.S. and Canada, strengthening its teams following its acquisition of alphabroder.
Working Within His ‘Playing Field’
Whitley comes to S&S most recently from Nations Best Sports, where he was vice president of athletics. In his four years there, he cultivated strategic partnerships, oversaw all business aspects of the division and led planning for sales and social media.
- He also spent nearly 14 years at Adidas as team sports director for the West region.
Kendall Whitley
Vice President of Team Sales, S&S Activewear
The sporting goods veteran says that the opportunity serves as the perfect evolution of his own career while lending his experience to help S&S grow its team sales division to new heights.
“The sporting goods industry has been my playing field for years now, and this role with S&S is a natural fit as the company expands its work in the team channel,” Whitley says. “My career has been defined by passionate leadership in collaboration with growth-minded teams eager to push the boundaries of what we can accomplish together.
“I look forward to partnering with such a dynamic organization.”
