Starbucks and the iconic Peanuts crew have teamed up to launch a global brand partnership that celebrates coffee, compassion and community.

Starbucks stores in more than 80% of its worldwide market have introduced an exclusive line of Peanuts-inspired merchandise, beverages and food items.

This fun collaboration features the beloved comic strip characters and Joe Kind Snoopy, a Snoopy persona only available at Starbucks that encourages people to connect through simple, everyday acts of kindness.

Custom Cups & Crowd-Pleasing Drinks

For a limited time in participating stores across the U.S. and Canada, fans can grab mugs, stainless steel tumblers and cold cups featuring the Peanuts gang retailing for $17.95 to $29.95.

  • The 24 oz. Peanuts Love Cold Cup, with double-wall construction and a flat lid with a straw, sports Joe Kind Snoopy listening to his best bird friend Woodstock relate a story in bird language.
  • The 14-oz. Peanuts Friendship Ceramic Mug, with a light matte finish, features the entire Peanuts gang having fun together. 
  • The 16 oz. Peanuts Joe Kind Snoopy Stainless Steel Tumbler showcases Joe Kind Snoopy and Woodstock soaking up all the good vibes and love surrounding them. The matte-finish tumbler, which keeps drinks hot for 1.5 hours and cold for four hours, has double-wall vacuum insulation, a spill-resistant flip lid and a tapered body for a comfortable grip.


The special beverages, created in Japan, are available in 40 Starbucks markets. Topped with a cute Snoopy chocolate topper, the Joe Kind Snoopy Oatmilk Chocolate and Cream Frappuccino’s black-and-white hues symbolize Snoopy and recall childhood memories.

The Joe Kind Snoopy Oatmilk Chocolate and Caramel Latte is made with espresso and a drizzle of caramel and chocolate sauces, steamed milk or cold milk and ice, and crowned with a Joe Kind Snoopy chocolate topper.  

Globe-Trotting Sensation

More than 4,700 stores across 39 markets in Europe, the Middle East and Africa are offering Snoopy-related merch, drinks and edibles.

In France, art lovers can check out the Snoopy in Style exhibit in Paris’ Le Marais district between March 22 and April 5. The exhibit will feature a Starbucks pop-up café offering a localized food and beverage menu, including the Joe Kind Snoopy Frappuccino and a special edition “Charlie Brownie.”

Peanuts fans in China can enjoy immersive experiences, including pop-up stores across the country featuring 3-D characters and Peanuts comics.

Across the Asia-Pacific region, select Starbucks stores are serving Peanuts-inspired baked goods, including Joe Kind Snoopy and Charlie Brown macarons in South Korea and Joe Kind Snoopy Sugar Donuts and Joe Kind Snoopy American Waffles in Japan.

Finally, fans everywhere can check out the Peanuts podcast, You Don’t Know Peanuts: The Untold Stories, to get a behind-the-scenes look at the Starbucks x Peanuts collab, as well as enjoy a curated playlist of iconic jazz coffeehouse classics on Spotify.

Doing A Whole World Of Good

Available through April, the partnership coincides with Starbucks’ annual Global Month of Good, a companywide tradition in which employees worldwide come together to positively impact the communities they serve.

To celebrate the get-’em-before-they’re-gone collab, Starbucks locations worldwide will host pop-up events to engage customers in acts of kindness and collaborate with local NGOs to drive community impact.

The company will also donate meals to local beneficiaries via The Global FoodBanking Network for every hour employees volunteer with eligible nonprofits supporting hunger relief, food waste reduction or food rescue in April.